“I never worry about the problem. I worry about the solution”. Shaq wasn’t bluffing when he said that, both on the court and long after hanging up his size-22 sneakers. And now in true Shaquille O’Neal fashion, the 4-time NBA champion has found his “solution” in a brand that is worth $318 million in today’s market. But hold up! what exactly is this product that’s grabbed the attention of this man who once used to obliterate top-tier rims and backboards like they were dollar-store toys?

This time, Shaq’s solution is the Cold Plunge Tub from Renu Therapy. Yep, the same guy who made unbelievable stunts look effortless on the court is finally feeling the toll of 19 grueling years. All those long quarters, relentless battles, and carrying massive weight literally and figuratively have caught up to the 7’1”, 300-plus-pound legend. But finally, over a decade into retirement, Shaq is giving his body the care it deserves. Because even Superman needs to recharge.

But is Shaq the first one in the NBA world to invest in the Cold Plunge Tub for water therapy? The answer is a big no. Cold water therapy has always been a go-to for plenty of NBA stars. It’s not just about relaxing it helps in tackling post-workout muscle swelling, injuries, spasms, and even arthritis. Legends like LeBron James, Dewayne Dedmon, Dorian Finney-Smith, and many others swear by it to stay in top shape. Shaq’s just joined the cool kids’ club, literally.

Shaq’s latest Insta story has fans buzzing. While he left them a little bummed by not showing his face, he made up for it by flexing his brand-new Cold Plunge Tub. And of course, Shaq knows how to set the mood cue the perfect background track, “You’re as Cold as Ice.” Shaq’s music taste is still elite, isn’t it? He didn’t stop there. Zooming in on the tub, he made sure everyone caught the brand name, Renu Therapy. And the cherry on top? A short caption: “JUST GOT MY @RENUTHERAPY COLD PLUNGE.” Classic Shaq, always keeping it cool – or, here, icy!

But hold on a sec now. This is Shaq we’re talking about unpredictable, full of life, and always diving headfirst into whatever catches his eye. What if this Cold Plunge Tub isn’t just another purchase? What if it’s a new chapter in Shaquille O’Neal’s business journey? Could this be a hint at Shaq eyeing the wellness industry for his next big move? To really understand what’s cooking, let’s take a closer look at his sharp business acumen.

Shaq’s business moves kept everyone talking

Shaquille O’Neal is a force to be reckoned with, not just in basketball but in the business world too. The Big Diesel has his fingers in nearly every pie, owning 50 brands across various industries. We’re talking everything from 172 restaurants to 150 car washes. And let’s not forget, despite retiring over a decade ago, Shaq is still backing 30 companies. This man really has a sixth sense for business – made all the more clear by one of his sharp investment decisions way back in the 90s!

Let’s rewind to 1999. Back then Shaq took a bold move and dropped a cool $100 million to buy into Google’s valuation. Fast forward to today, and Google’s valuation is sitting pretty at $2.329 trillion. Do the math – or not – but that is one sweet investment.

But Shaq’s investment game wasn’t limited to Google. He’s also got stakes in Apple, PepsiCo, and General Electric. And that’s not all, this man’s a straight-up mogul. He even owns franchises like Krispy Kreme, Car Wash, and 24-Hour Fitness. Plus, he’s got a whopping 9 Papa John’s restaurants under his belt. It seems like he has created his own empire. Could he perhaps be eyeing Renu Therapy next?

Well, as of now, there’s no solid info on whether Shaq’s interested in the $318 million wellness market. But hold your horses! Don’t bet against it just yet. Only time and Shaq himself will reveal if this is the next big move to expand his empire’s horizons.