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Shaqaroni's back! Is Shaq the ultimate pizza king, or just a clever marketing genius?

Shaqaroni isn’t going anywhere! Over the last few years, Shaqaroni has received as much love from food enthusiasts as from philanthropists. It’s one of the most demanded items on Papa John’s menu. After initially scaring fans with his departure from the company, the Shaquille O’Neal’s back with a bang.

The company recently announced the reintroduction of the fan-favorite Shaqaroni, made in collaboration with Shaquille O’Neal. And since it’s the fifth year, O’Neal made a hilarious celebration video teasing the comeback. He shared the clip on Instagram, where several shots of pizza appear in the background while O’Neal dances humorously in the foreground.

You can never expect anything ordinary from the Los Angeles Lakers legend. We should have guessed it when he stepped down temporarily to seek re-election to the board of directors at Papa John’s. He has been a part of the team since 20. His departure was said to be because of other business commitments.

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A post shared by Papa Johns (@papajohns)

However, he will continue as a brand ambassador. From partnerships to parties, the brand has been a major part of Shaquille O’Neal’s business journey. There was never a separation, just a break before the next big thing. The official page of Papa Jones and O’Neal jointly shared this clip.

And what makes the Shaqaroni so popular?

Why is Shaquille’ O’Neal’s Shaqaroni so special?

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Shaqaroni's back! Is Shaq the ultimate pizza king, or just a clever marketing genius?

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At first glance, it may seem like just a big, tasty pizza loaded with pepperoni. However, what makes it special is the name joined with it. The first-ever item launched under Shaquille O’Neal’s name achieved an impressive success of $3 million.

This limited-time offering naturally contributes to the hype and demand surrounding it. And another is its good intentions. For every pizza sold, $1 goes to The Papa John’s Foundation. “At Papa Johns, we believe pizza brings people together. This collaboration has brought joy to pizza lovers and raised awareness about important issues impacting our communities. It’s a great example of how a popular menu item can give back, combining delicious pizza with meaningful contributions to our communities,” Jennifer Garner, Senior Director of Corporate Affairs and Sustainability at Papa Johns said.

Over the past four years, this initiative has generated over $13.1 million, with $4 million contributed to the Foundation’s Building Community Fund. This program also supports several other organizations, including the Boys & Girls Clubs of Newark and Kids’ Meals among others.

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Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger

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