Scottie Pippen has been heavily promoting his The Game5Ball token ever since its launch in July. The Bulls legend tokenized the 1991 Finals Game 5 memory and brought a real-world sports object to decentralization. He plans to sell a small portion of it to fans by creating digital tokens of the ball on the blockchain. Amidst that business, he has decided to enter another industry which his teammate Dennis Rodman revolutionized decades ago.

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With Unguarded, we’ve been able to elevate the basics and escape the typical streetwear stereotypes. It’s completely unexpected how incredible this line is.” As per reports from TMZ, Scottie Pippen has plans in motion to enter the apparel market. Interestingly, as per Statista, the revenue for this industry is expected to reach a staggering US$1.79 trillion in 2024. Definitely the right way for the 6x NBA Champion to improve his net worth of $20 million.

Similarly, Dennis Rodman has his own apparel collection, apart from all other collaborations. Currently, the website has 10 t-shirt designs available, and 9 of them cost $35 each. The Tribal Head All-over print Tee costs $45 and is currently out of stock. The 5x NBA Champion is also involved with

ID Supply Co.

 

“I’m looking to bring the iconic fashion from the 90’s and early 2000’s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life.” The Worm stated in 2022 how excited he was to bring custom designs to be available for fans worldwide. However, Pippen is mapping out some other audience.

Scottie Pippen targets a different market than Dennis Rodman

Apart from the involvement of Scottie Pippen, ‘Unguarded‘ has renowned streetwear designer Cassius Smith working alongside. As per the reports, people will have access to the fashion brand in the summer of 2025. The project began 11 months ago and will be available to the masses in no time. No doubt, the 7x All-Star is excited about the launch.

Pip also explained that the brand would target high-end garments that have “classic silhouettes with modern thinking.” And to support him in this venture is the youngest kid of the Pippen clan. Sophia tried multiple looks with model Justice Harper during a recent photo shoot of the brand.

Just a couple of days ago, the young talent trying to find her footing in the modeling world of LA posted a carousel of photos on her Instagram and captioned it, “BTS #Unguarded coming soon,” with shushing emojis following it. Indeed, she gave a hint on just what the photoshoot was about.

The 59-year-old had mixed reviews about his cryptocurrency project. Last month he announced a collaboration with the game Fortnite. And now is seemingly ready for the launch of ‘Unguarded.’ Scottie Pippen also shared that he was “excited for the future of the brand.”