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Does Rob Pelinka's involvement in Kobe's birthday tradition show true friendship or just a PR move?

August 24 isn’t just any date, it’s a day steeped in legacy and memory—Kobe Bryant Day. The City of Angels cheered for him for over two decades and now celebrates the Black Mamba with a mix of reverence and enthusiasm. But why August 24? The date itself is a nod to the two jersey numbers that Kobe donned during his iconic career with the Lakers, 8 and 24. To top it off, the day follows his birthday. This year, Kobe would’ve turned 46, and the occasion coincides with the 2nd annual Mamba League Invitational, where the nation’s top high school players showcase their talents.

To pay tribute to Kobe’s indomitable spirit, Nike launched the Mamba League Invitational last year. And who better to be there than his widow, Vanessa Bryant, and his longtime friend and agent, Rob Pelinka? People spotted the duo at the event, as they soaked in the atmosphere and watched the young prospects. A video of the two enjoying the games quickly gained traction online. Pelinka showed a personal touch by sporting Mambacita socks—a heartfelt nod to Kobe’s brand.

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This isn’t the first time Pelinka has worn Kobe’s brand to honor his friend. Their bond goes way back to Kobe’s playing days. Last December, Pelinka dressed head-to-toe in Mambacita gear, with matching red shoes and socks to complete the look. Vanessa took notice, sharing a photo of him on her Instagram story. Alongside the image, she wrote, “Mamba Forever” and “My big brother RP!”

When the Lakers GM secured his role as an executive in 2017, it was no surprise that Kobe had played a crucial part. Kobe, always the mentor and friend, took to social media to show his support, writing, “No one knows the business of basketball more than @robpelinka. I wish him & the Lakers much success as they bring winning bball back to LA.”

As fans, family, and friends celebrate Kobe Bryant Day, Los Angeles turns its attention to the Mamba League Invitational.

Los Angeles celebrates 2nd annual Mamba League Invitational

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What’s your perspective on:

Does Rob Pelinka's involvement in Kobe's birthday tradition show true friendship or just a PR move?

Have an interesting take?

This year’s Mamba Week kicked off with the highly anticipated 2nd annual Mamba League Invitational, a 2-day basketball tournament that Nike has crafted to honor Kobe Bryant’s legacy. On August 23, elite high school athletes from across the nation gathered to showcase their skills. To add to the excitement, Vanessa Bryant surprised the winners with the special edition Kobe Bryant sneakers.

Nike highlighted the event’s significance by stating, “Icons of tomorrow will honor the legacy of the Black Mamba in the most fitting way possible—through competition and never-ending pursuit for betterment.” However, Kobe’s influence extends beyond just basketball.

The Los Angeles Dodgers, a team Kobe had a deep connection with, is also embracing the spirit of the Black Mamba. The Dodgers kicked off their own tribute to Kobe with a stunning drone show after their 7-3 victory over the Rays on Friday night—a night that also saw Shohei Ohtani join the MLB’s 40/40 club with a walk-off grand slam.

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Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.