Shaquille O’Neal has proved his business mastermind once again! The Los Angeles Lakers legend’s ‘Big Chicken‘ restaurant chain has opened one more franchise for its huge customer base in a new city. However, this time, Big Diesel decided to collaborate with another famous food company. In addition to this collaboration, the restaurant announced an astonishing year-long offer. With this simple yet efficient move, Shaq managed to pull up a long queue outside his new franchise.
Looks like fans are very much invested in bagging Shaq’s new offer. Ever since his retirement, the 51-year-old has made some sensational business moves. One of which is the ‘Big Chicken’.
A year-long offer and a brilliant collaboration resulted in a long queue outside Shaquille O’Neal’s restaurant
ADVERTISEMENT
Article continues below this ad
The 4x NBA champion, along with a few investors, opened ‘Big Chicken‘ in 2018, the first in Las Vegas. Since then, the business has only bloomed and the latest franchise in Chicago is a testament to his work. Let’s not forget that Shaq is the owner of 150 restaurants, which includes 30 quick-service restaurants. In an attempt to add some desserts to the menu, $400 million Shaq managed to pull in ‘Stan’s Donut and Coffee‘, which is one of the best sellers in Chicago.
Moreover, the franchise also announced a new dish to the menu named the ‘Stanwich’, which is a blend of Stan’s Donuts with Nashville chicken along with a secret sauce. Well, it doesn’t end here.
Watch this story: “Where will Damian Lillard go?”
Honoring Shaq’s jersey number, the new franchise announced the first 34 customers will receive a year-long membership for chicken sandwiches with a limit of one per week. The franchise announced on its LinkedIn page, “Thank you to everyone who’s made today a hit so far, especially to our first customers who started lining up at 10 pm last night!”
View this post on Instagram
ADVERTISEMENT
Article continues below this ad
Now you know why this was such a huge hit! Moreover, O’Neal has precisely selected the location for the ‘Big Chicken‘ restaurant chains.
Shaquille O’Neal’s mastermind to attract NHL fans
The 4x NBA champion took a huge step to compete with big billion companies by opening the franchise in sports stadiums. Back in 2021, Shaq opened a new franchise at the Climate Pledge Arena in Seattle. The former Lakers star continues to sell lip-smacking burgers and wings in the NHL arena. It’s no doubt that Shaq has benefitted financially by investing in this food chain.
ADVERTISEMENT
Article continues below this ad
What are your thoughts about Shaquille O’Neal’s new franchise and the offers? Share your thoughts in the comments below.