Shaquille O’Neal‘s love for food has helped him invest in the right food chains across America. Apart from his own franchise, the ‘Big Chicken’, the 51-year-old has ties with several other restaurant franchises. One that has given Shaq a lot of spotlight is a $2.43 billion pizza company. Continuing their 4 year long ties, the multi-billion dollar company decided to star the Los Angeles Lakers legend yet again to promote their new release. However this time, it looks like Shaq went a bit out of control.
O’Neal has tie-ups with several companies for various reasons. One that seems to be beneficial for the brands is his way of marketing or promoting products. The below video is an example.
Shaquille O’Neal goes berserk promoting a pizza company
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Shaq has tie-ups with Auntie Anne’s, Krispy Kreme, Five Guys, etc. However, his most famous collaboration is with Papa John’s. The $2.43 billion franchise has used the NBA legend brilliantly to promote its new releases. Shaq’s tie-up with Papa John’s started in 2019 when one of their chairman resigned due to a controversial statement. Ever since, the pizza company has only added more fame. Moreover, they did not want to end this successful collaboration as Shaq signed a three-year extension last year.
Now a year later in yet another promotion, Big Diesel was roped in to market their new ‘Garlic Stuffed Crust pizza’. Shaq decided to pull out some of his less-known dance moves along with bizarre facial expressions.
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Now you know why Shaq is brilliant for promotions.
The social media is absolutely loving it as users continue to share their love for O’Neal. He is now one of the ambassadors and also a member of the board of directors at Papa John’s. So get ready for more promotional stints.
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How many restaurant franchises does Shaq own?
Shaq has possibly invested more than $100 million in ‘Five Guys’ to own 155 franchises. Coming to his own franchise, the ‘Big Chicken’, the LA champion has opened 18 locations in America.
With Papa John’s, Shaq owns only 9 franchises. However, the multi-billion-dollar company has given him the most fame. Thus, owning more than 180 franchises, it’s safe to say Shaq has immense passion for both business and food
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What is your take on this new commercial from Shaq? Share it in the comments below.
Watch this story: “With over 172 restaurants across US, why did Shaquille O’Neal star the ‘Big chicken’?”