
via Imago
Dec 14, 2024; Las Vegas, NV, USA; Shaquille O’Neal arrives on the red carpet before the Emirates NBA Cup semifinal game at T-Mobile Arena. Mandatory Credit: Candice Ward-Imagn Images

via Imago
Dec 14, 2024; Las Vegas, NV, USA; Shaquille O’Neal arrives on the red carpet before the Emirates NBA Cup semifinal game at T-Mobile Arena. Mandatory Credit: Candice Ward-Imagn Images
An NBA Hall of Famer, a serial entrepreneur, and the mastermind behind a $500 million empire—Shaquille O’Neal has done it all. But beyond his dominance on the court and business ventures, Shaq also made waves in music. His debut album, Shaq Diesel, sold over a million copies, making him the only professional athlete to ever go platinum.
Yet, despite that incredible feat, the Lakers legend has found even greater joy in his latest passion—performing as DJ Diesel. And according to Shaq, his recent success behind the turntables means even more to him than his rap career ever did.
He added a story on his Instagram account under the DJ moniker: “Some accolades mean more than others🥹.” The 4x NBA champion shared he has hit 50,000 followers on his Spotify! That’s not his rap music account, but his Diesel profile, which has achieved this accolade. That’s why he added, “Thank you🙏🏼.” An ode to his fans who continue to support him, even though this career was not a profit making one.
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Last year on The Big Podcast, he listed out big plans and admitted he’s nowhere at par with dubstep veterans earning big bucks. Shaquille O’Neal further added that he loses money playing at each DJ gig. “Cause I’m not in the top tiers yet. Like some top DJs make half a million a show.” However, Shaq added, he wasn’t far behind.
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“I’m close. But let’s just say it’s a show I want to do. It’s going to be like 30,000 people at a festival, their budget may be $50,000.” As per reports, Steve Aoki earns $500,000 per show, while Calvin Harris reportedly gets paid $400,000 per show. Although the financials may have changed in a year, Shaquille O’Neal is still proud of his DJ career. On his Spotify, his monthly listeners stand at 383,967. Which is not bad considering his rapping/music profile has 539,918 monthly listeners.
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Why is DJing close to Shaquille O’Neal’s heart?
When the NBA icon retired from the game, he was still missing the rush to perform in front of people. Even though he continued his off-court ventures with commercial, analyst gig with TNT, it still wasn’t enough. “I started DJing because it gives me the same adrenaline boost that a championship game would give me.” But early in his career, it wasn’t as easy a transition.

via Imago
Shaquille O’Neal, also known as DJ Diesel, performs during his Shaq’s Bass All-Stars show at Skydeck on Broadway in Nashville, Tenn., Friday, March 29, 2024.
“When I first started deejaying for the people, I was fuc—g bombing. BOMBING! Terrible. He came over. He was next to me, he was like, ‘Play this, play this.’” Once Shaquille O’Neal revealed that it was DJ Whoo Kid who guided him early on for having his back. “If he wasn’t there, I would have fuc—g bombed. So, Whoo Kid, thank you for having my back.”
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What’s your perspective on:
Shaq loses money DJing but loves it—Is passion more important than profit in retirement?
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Now, there are no such issues, as he sells out iconic venues and performs at major festivals. Let’s not forget that he also performs with his son Myles as ‘O’Neal Boyz’. Plus, Shaquille O’Neal does ‘Shaq’s Bass All-Stars,’ which is the largest bass music festival in Texas.
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Debate
Shaq loses money DJing but loves it—Is passion more important than profit in retirement?