A few months back, Fat Joe made waves by dropping his first album in nearly 15 years. But while the music was a big deal, sneakerheads had their eyes on something else—an unreleased pair of Off-White x Air Jordan 4s in the classic “Bred” colorway. Designed by the late Virgil Abloh, the sneakers became an instant grail, but fans never got the chance to cop them. Now, Michael Jordan’s brand is giving them another shot at owning a piece of Abloh’s legacy with an upcoming release that’s got the sneaker world buzzing.

Looking ahead to 2025, one of the most iconic Off-White x Air Jordan collaborations is set to return—the Air Jordan 1 High OG. But this isn’t just any release. This was the last shoe Virgil Abloh designed before his tragic passing in 2021. To mark the 40th anniversary of Jordan Brand, the sneaker giant is paying tribute to Abloh’s groundbreaking vision, making this drop even more meaningful.

Originally part of Abloh’s game-changing “The Ten” collection in 2017, this collab turned the sneaker world on its head with its deconstructed, DIY aesthetic. Now, for the Holiday 2025 season, the Off-White x Air Jordan 1 is making a highly anticipated comeback, this time under the name “Alaska.”

Inspired by snow-covered landscapes, the refreshed colorway offers a new spin on the beloved “Euro/White” version while staying true to Abloh’s signature design elements.

Details on the drop are still under wraps, and it’s unclear whether this will be an exact reissue of the OG “Euro” pair or a variation closer to Abloh’s original Air Jordan 1 sample. Either way, fans can count on signature Off-White touches—think zip ties, exposed foam, and the signature “AIR” text on the midsole.

One thing’s for sure: this is more than just a sneaker release. Release date? The Off-White x Air Jordan 1 High OG “Alaska” from Michael Jordan’s brand is set to drop during Holiday 2025. And sneakerheads are gearing up for one of the most anticipated releases in years.

But before we talk about the shoe, let’s dive into the genius who made it all possible—Virgil Abloh.

Who was mastermind behind Off-White x Air Jordan series?

Interestingly, Abloh wasn’t just a designer—he was a creative force unlike any other. Born in Rockford, Illinois, he wore many hats, excelling as an artist, architect, engineer, creative director, industrial designer, musician, DJ, and philanthropist. His ability to blend different fields gave his work a unique edge, making him one of the most influential figures in fashion and design.

Even in academics, Abloh’s path was anything but ordinary. After earning a civil engineering degree from the University of Wisconsin-Madison, he pursued a Master’s in architecture at IIT in Chicago. While there, he studied under a curriculum inspired by the legendary Mies van der Rohe, which helped shape his design philosophy.

His impact was undeniable—his 2019 exhibition at the Museum of Contemporary Art in Chicago became one of the most attended in the museum’s history.

Beyond Off-White, where he was the founder and Chief Creative Director, Abloh also made history as Louis Vuitton’s Men’s Artistic Director. Now let’s look at his brain child, where he left his legacy.

Virgil Abloh’s Off-White

When Virgil Abloh founded Off-White in 2013, he didn’t just launch another fashion brand—he created a playground for his endless creativity. Fashion was the foundation, but his vision stretched far beyond that. He blended elements of streetwear, luxury, art, music, and architecture, turning Off-White into something entirely new. His approach was bold, conceptual, and deeply rooted in culture, yet it remained accessible to people worldwide.

At its core, Off-White was built on a simple but powerful idea—challenging the space between black and white. Under this concept, the brand rolled out seasonal collections that went beyond clothing, incorporating objects, furniture, and even publications. Each release wasn’t just about fashion; it was a statement reflecting the pulse of modern culture.

Interestingly, Off-White combined high fashion with streetwear but never lost its identity. With a design studio based in Milan, the brand embraced Italian craftsmanship while pushing a global design perspective. Every piece carried a distinct narrative, making Off-White™ instantly recognizable in the crowded fashion landscape.

More than anything, Abloh’s vision was about bridging the gap between everyday wear and high fashion. He took youth culture, redefined it through his lens, and made it part of the luxury world. And what better proof than Off-White’s legendary partnership with Michael Jordan’s brand? It wasn’t just a sneaker collab—it was the perfect fusion of style, culture, and storytelling.