New Michael Jordan X Travis Scott Release: What Is ‘Jumpman Jack’?

Out of all the Michael Jordan collaborations, the Jumpman X Travis Scott has the best market around the world. The new releases have been quite intriguing and one such is the ‘Jumpman Jack‘, starring the American rapper himself in the newly released kicks. In their seven-year-long collaboration, this is the first signature shoe for Scott and Nike has been promoting these kicks vigorously for quite some time now. Well, Jumpman is back with an update and it has made quite some noise on social media. 

In a new post released on their Instagram handle, famous American filmmaker Robert Rodriguez has proved why he is the best in business. Choosing a movie poster as a template, Travis Scott stars as the lead for the new ‘Jumpman Jack-Sail’, and this idea is edited, written, and directed by Rodriguez. 

The beige and brown kicks have a wide base with the word, “Jack” written on the sole in a famous font, from Scott’s record label, the ‘Cactus Jack’. The shoes are yet to hit the market and the Nike team has managed to maintain a thrill only through their promotions. In a video released by ‘Complex Sneakers’ about Jumpman Jack, Scott explains the use of these and it looks like he wants you to wear it wherever you go.

In a clip with sharp cuts and creative editing, Scott shared, “Life is a journey, full of choices…make a choice…acting, hiking, moving, running…there every day, waiting to be lived. Partying, raging, working out. Your choice enhances what you do. I made my choice, I’m doing it all.” 

It’s safe to say that the creative efforts have garnered unmatched hype now. Well, Jumpman has assured you that it’s “coming soon”, so hold on to your seats. 

Travis Scott x Air Jordans secure top spot in Nike’s major list

2023 was a fantastic year for Nike as it easily reached the billion-dollar mark in its sales. In some of its popular launches, two of its collaborations with Travis Scott secured the top spot on the list. Both the models of Air Jordan 1 x Travis Scott Low got the first two spots in Nike’s most popular launches. Now, with constant teases and promotion on the Jumpman Jack, Travis Scott’s collaboration might top the list yet again for 2024. 

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The stunning models are expected to be sold around the $200 price point. There are a few colorways like ‘Sail’, ‘University Red’, etc. which Nike has confirmed and it will be sold on platforms like SNKRS and other select retailers. There is a very high chance that the upcoming sneakers might get sold out in just a few seconds after its release. 

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So, make sure you are locked in for the big release. What are your thoughts on the ‘Jumpman Jack’? Share your take in the comments below.