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Can Deion Sanders' return to Nike reignite the magic of the '90s sports era?

Michael Jordan and Deion Sanders were two athletes who dominated not just their sports but the hearts of people in the 1990s. Both had successful careers on the field, but off the field, they proved to be larger-than-life personalities. So now, Nike is making sure that fans get a glimpse of the nostalgia, which even Marcus Jordan proudly endorses.

The awaited Nike Air DT Max ’96 “Falcons” will be released tomorrow on Nike’s website. So, the son of Michael Jordan, who also is an entrepreneur with his ‘Trophy Room’, put up a few stories informing about the same. But his store already has the sneakers available “In Store Now.” The expected price of the old-school shoe will be $170 for adult sizes.

Deion Sanders’s iconic 21 jersey number is on the heel, and it is a black nubuck overlay. As per the details, it is made of real and synthetic leather, plus the heel provides responsive cushioning. Coach Prime had 6 shoes released during his first contract with the Swoosh. Air Diamond Turf 1 to Air Diamond Turf 5 and Air DT Max 96. Speaking about breaking up, he said, “We created these together, but they don’t want to see me. They don’t want to direct the deposit.”

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In 2023, when he became the head coach of the Colorado Program, there was initially hesitancy since the program was a Nike affiliate. But in July, things were officially on board as Deion Sanders rejoined Nike.

We welcome Deion Sanders back to the Nike family.” Once his signature line ended after the first contract issue, he would rep certain Air Jordan colorways thanks to his friendship with Michael Jordan. In fact, MJ was the one who the 57-year-old credits for helping him make a comeback in sports.

Michael Jordan and Deion Sanders helped each other to tackle real issues

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In July this month, a small interview snippet from Barstool Sports, shared how the Bulls champion advised. “When you think you’re in shape, whatever level you think you are at, you gotta go even harder because you’re not there,” Coach Prime mentioned that after 3-year hiatus and before agreeing to play for the Redskins, he had a conversation with Michael Jordan.

USA Today via Reuters

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Can Deion Sanders' return to Nike reignite the magic of the '90s sports era?

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Similarly, the 6x NBA Champion also credited Deion Sanders for his multi-sport ability. “Well, I got this whole idea from Bo, from Deion, the guys who made that transition to play two sports.” MJ continued to NBC Sports, “I always wanted to play baseball, and I kicked myself for not playing in college when I had an opportunity to play in college. I was just hoping I’d get that opportunity again, and I have.”

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Michael Jordan couldn’t achieve the two sport level success that Coach Prime did, but it at least gave him the confidence to try. Since Marcus Jordan may have heard stories and had conversations with Sanders, he knows the importance of the sneakers. Not only for the collectors and fans but for Coach Prime as well.

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