From LeBron James’ $550,000 Richard Mille 11-03 to Kobe Bryant‘s $285,000 Nubeo Black Mamba MVP, the NBA stars have always used high-end watches to flex their financial muscles off the court along with their cultural dominance. But when did this trend start? This trend can be attributed to none other than the Chicago Bulls legend Michael Jordan who started wearing the Rolex Daytonas during games in the 1980s and 1990s.

We can say that the same love for watches has been running in the legend’s family for a long time. How? His son, Marcus Jordan himself, has just made a timepiece power play that would even make the most seasoned watch pundits take notice.

Diving deep into the features and price of Marcus Jordan’s new watch

The 33-year-old former basketball player recently set Instagram ablaze with a story featuring his latest addition to his luxury assets: the Rolex Sky-Dweller Oyster, 42 mm, in yellow gold. This luxurious timepiece is just not any ordinary watch but is adorned with 18-carat gold which takes its value to a whole new level. At the same time, this choice also shows Marcus’s affinity for fine timepieces just like his father. But it still leaves us with the main question: what’s the price of this watch?

The “Sky-Dweller” was launched by Rolex in 2012 and quickly became the company’s most demanding, complicated modern watch. As of 2024, the retail price of this watch sits at a staggering amount of $53,346. Moreover, the features that the watch comes with completely justify the price tag. There’s an inverted red triangle on the dial that shows the current hour of the day based on the preference set by the traveler. But the features don’t end here.

There’s also a deep red rectangle on the edges of the dial that shows the month, which is a striking characteristic of the Saros annual calendar. But what makes this watch different from others? Rolex has always had a good hand in implementing stylish features that make their watches distinctive. In this case, the timepiece has a fluted bezel that can be rotated and was mainly added to ensure the waterproofness of the watch. As usual, the features of the bezel don’t end here. It also has a ring Command system, which allows the user to select the watch’s functions one by one and to set them easily.

One may ask about the materials used in the watch. This product consists of a mixture of silver, copper, platinum, or palladium and is available in the colors of white, pink, or yellow and the legend’s son can be seen rocking the latter one. As Marcus Jordan keeps growing his business profile, his decision in wristwear reveals he’s tracking more than the watch but he’s also maintaining a legacy of luxury that spans multiple generations. But as mentioned earlier, did you know about the watches that Marcus’ legendary father used to rock?

The watches adorned by Michael Jordan

The famous basketball icon Michael Jordan is celebrated for his unusual athletic skill and for his top-tier taste in luxurious items. One of his most admired possessions is his collection of costly timepieces from recognizable companies such as Rolex and IWC.

Jordan’s passion for Rolex watches is widely recognized. The Swiss watchmaker’s commitment to precision and durability aligns with the former shooting guard’s mentality. The timepieces that the former basketball player owns from this company include the Rolex GMT-Master II, Rolex Sky-Dweller, and Rolex Daytona in Platinum. Along with this, another watch that has found its place in Jordan’s collection is the IWC Big Pilot’s Antoine de Saint Exupéry.

The list doesn’t end here. His Airness has been seen wearing watches from different luxury brands like Urwerk, Richard Mille, Ulysse Nardin, and many more. This lifestyle reflects his style, passion for luxury, and his enduring legacy as one of the greatest athletes of all time.

Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.