Lately, Michael Jordan has been spending more time with his racing team, and sometimes, his wife is also present with the 23XI Racing team. Although they usually spend the majority of their time away from the spotlight, the media captured the power couple recently after a long time because of the latest business collaboration and the success of another.

Michael Jordan and Yvette Prieto made an appearance during the New York Fashion Week. The main reason for this was the launch of Jordan Flight Court x Who Decides War Shoes at the event. Tela D’Amore, co-founder of Who Decides War revealed the collaboration a week ago on her social media. Currently, the anticipated price for the sneakers is $115.

Additionally, the co-founder featured the Black/Grey/Red colorway of the shoes on her Instagram handle. Apart from that, there is also a wheat-colored style that features the Who Decides War logo, along with the stitch detailing, which is rumored for the release as well. The low-top design is similar to the previous Air Jordan 5. Further, Michael Jordan too rocked his latest sneakers during Who Decides War’s spring 2025 show.

His Airness also wore beige trousers and paired them with a black shirt and a green blazer. The blazer matched the color with his $50,000+ timepiece. As per reports from media outlets, Michael Jordan wore the 50th Anniversary 18K Pink Gold Audemars Piguet Royal Oak Chronograph, which has a green dial with a matching green alligator strap.

However, MJ and his wife did not stop for the paparazzi’s photo requests and swiftly made their way to the exit. However, they did grace another event, which was also close to their heart where they interacted with many friends.

Michael Jordan and his wife enjoyed success in a cut-throat $11.69 billion market

The high-end luxury brand Cincoro Tequila successfully completed 5 years in the business. The tequila brand valuation is not known publically, but it’s priced at $1,000 to $1,600 per bottle in a crowded $11.69 billion market. For this, Michael Jordan partnered up with the Boston Celtics majority owner, Wyc Grousbeck, his wife, and finance wiz Emilia Fazzalari, Los Angeles Lakers boss, Jeanie Buss, and Milwaukee Bucks co-owner Wes Edens.

Jeanie Buss was present at the celebration which Former Good Morning America anchor, Dr. Jennifer Ashton, also was part of. On her social media, she shared pictures of the Cincoro party in New York, where she joined Jordan, and Lakers executive, Linda Rambis. Even DJ Khaled was present at the event, enjoying the grand celebration.

Earlier this year, Serena Williams, Derek Jeter, Dustin Johnson, and Keegan Bradley, among others were also brought in to be a part of the ownership group. The Cincoro brand is already associated with the Lakers, Bucks, and Celtics and recently added soccer club AC Milan as its latest partner.

Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.