Michael Jordan’s Ex-Wife Juanita Makes a Comeback With Major Announcement Ahead of Memorial Day

It’s not just Michael Jordan and his children who have thrived in the business world. While his ex-wife, Juanita Vanoy, was focused on raising the kids through college, she always dreamed of opening her own business. And hasn’t she done that well now that her kids are all grown up? Announcing the return of her luxury designer resale boutique, Juanita Wear, the “self-proclaimed shopaholic,” will use Memorial Day for something unique.

Juanita announced on her Instagram, “We’re baaaaaacckk! With our biggest sale ever!! Juanitawear.shop Happy Memorial Day Weekend,” also with a tag, “Get ready for summer.” She has not revealed more about the sale yet. But if you are wondering how Juanita’s luxury brand is different from others, here are a few details that might impress you. 

On the website, the 64-year-old mentioned that she hand-picked all the products on Juanita Wear. The website states, “Every designer item on the Juanita Wear website is 100% authentic, and personally purchased by me from high-end stores and designer boutiques around the world and/or sourced from reliable wholesale partners that I work with.” This is not a common practice we see in a business these days. Nevertheless, she had to wait for quite some time before launching this.

Back in 2013, she told Chicago Business, “I thought I’d open my own business. But it was important for me to remain in my kids’ lives as much as possible, even through college. And that required a lot of time.” Now, her kids are all set.

As per People Magazine, her eldest son, Jeffrey, leads digital brand innovation for the Jordan label. Marcus opened a high-end sneaker store, Trophy Room, in 2016 and has seen continuous growth. Juanita’s daughter, Jasmine, works as a field rep in marketing for the Jordan brand. So, Juanita finally decided to open her own business. Speaking of Trophy Room, just a few days before Juanita made this announcement, Michael Jordan joined Marcus for a huge celebration!

On May 23, Trophy Room celebrated its 8th anniversary, and given the success it has seen in these years, Marcus Jordan pulled out all the stops. Sharing a carousel of pictures from the day on Instagram, most of them featured the people and things that made Trophy Room successful. The father-son duo even stood in front of the sneaker display, looking undeniably proud. Did you know the Bulls legend wasn’t on board with the venture when Marcus first approached him?

“You’ve never run a store before. You’ve never been in business before. Finish school first,” he’d told Marcus. After Juanita and Michael supported him and watched Marcus graduate from the University of Central Florida, their son approached Michael with a second, more well-thought-out pitch. And that’s where it all started. From taking inspiration from Michael Jordan’s trophy room at home to building Trophy Room – this high-end sneaker store and boutique – from the ground up (much like his mother), he’s come a long way. And, in the meantime, so has his mother’s Juanita Wear.

In July 2023, she posted about her brand for the first time on Instagram. And since then, she hasn’t looked back. You might also want to know what interested Michael Jordan’s ex-wife in starting a business like this. The idea is quite simple but effective. 

Why did Juanita want to start a luxury boutique on her own? 

Money is not always the reason behind a start-up. For Juanita, she wanted people to get the feeling of owning luxurious products. According to her, it is “invigorating.” She shared the reason behind her business start-up on the website.

“During my many travels and shopping excursions, I have purchased timeless authentic luxury designer clothing, handbags, shoes, belts, wallets, jewelry, and other accessories. I’m blessed to have amassed the collection of my dreams and deeply grateful to have enjoyed the taste of luxury throughout my life, but now it is time for some of these luscious luxuries to have a new home,” revealed Juanita.

Michael Jordan’s ex-wife gave a new edge to the concept of resale with the above words. In Juanita Wear, you can see accessories such as belts, hats, jewelry, scarves, wallets, clothing, shoes, handbags, and also gifts. With Memorial Day right around the corner, this might be the perfect chance for you to get a grasp on the products available on Juanita Wear.

Stay tuned for more such updates, and to follow what Shaq’s ex-agent, Leonard Armato, had to say about the marketing genius, watch this video.