Michael Jordan’s Cincoro Is Backed by Powerful Personalities: Know More About the Lavish Tequila Brand’s Co-owners

It’s not every day that five big names of the sports world get together to create one of the most powerful brands. The idea for the same was hatched in the summer of 2016. Michael Jordan had a dinner meeting with his five important colleagues – Wes Edens, Jeanie Buss, Wyc Grousbeck, and his wife Emilia Fazzalari. All of them were in New York to attend the NBA owners’ meeting. However, being an NBA team owner was among the many common things about the business moguls. Another point of similarity they had was a healthy obsession with Tequila. Pasquale Jones, the place of their meeting, didn’t serve the drink yet the owners ultimately ended up discussing their choice of Tequila and bonding over it.

A high-profile meeting as it was, one thing is sure, this was the place where the idea of the brand was born. Even the name is an homage to the five owners of the brand. Here is more about the co-owners and a new sports personality who recently joined the roster. 

Jeanie Buss and Wes Edens 

During Wes Edens’ tenure as the co-owner of the Milwaukee Bucks, the team won a championship in 2021. A feat that has eluded Michael Jordan as an owner. Edens, a billionaire, is also the co-founder of Fortress Investment Group and the founder of New Fortress Energy. Edens and his wife Lynn Edens celebrated their 30th wedding anniversary in 2019. The couple shares four children, Ryan, Madison, Mallory, and Quentin. Their daughter Mallory was also rumored to date the Green Bay Packers Quarterback Aaron Rodgers.

The second member of the group is Jeanie Marie Buss. She has previously worked as a general manager of the Los Angeles Strings professional tennis team. She also owns stakes in the Los Angeles Blades professional roller hockey team. Buss took various roles for the Los Angeles Lakers before gaining ownership. She is the first female controlling owner to win an NBA championship in 2020 and five more as an executive. Apart from her family business, she is also involved in other businesses such as the Tequila Brand Cincoro.

Wyc Grousbeck’s wife Emilia Fazzalari explains the brand’s name

The majority owner and Governor of the Boston Celtics Wyc Grousbeck and his Italian wife fondly talk about their role in Cincoro. Speaking of the brand, she co-owns with four other members, Fazzalari shared, “We talked late into the night about what we wanted in a tequila. Something that was ultra-smooth and simply delicious.” She further added, “So, our goal was set—to make the most delicious spirit we have ever tasted and create the gold standard. Hence our name Cinco for five and Oro for gold.”

Grousbeck bought the Celtics for $360 million in 2002. The Celtics won a championship in 2008. Apart from business ventures, Grousbeck and his wife are also involved in various philanthropic ventures. They associate with the Boston Celtics Shamrock Foundation, the Boston Children’s Hospital, Camp Jabberwocky, and Mass Eye and Ear. 

Michael Jordan enjoys in vacation with Cincoro

Jordan needs no introduction. The Chicago Bulls legend roared into the business world with his Nike partnership in the 90s, and the echoes are still louder than ever with numerous other collaborations. During his last summer vacation with his wife Yvette Prieto, Jordan was seen enjoying one of the latest creations of his Tequila brand. 

With the recent sale of his majority stake in Charlotte Hornets, the 6x champion was named the richest NBA player with LeBron James trailing behind him. New members have also joined the star-studded team.

Serena Williams joined Michael Jordan and the rest as the co-owners 

It was recently announced that the Tennis legend Serena Williams, former baseball star Derek Jeter, and more athletes have invested in the Tequila brand Cincoro. 

“Being part of Cincoro isn’t just about business—it’s about championing a legacy of greatness. I love Cincoro. Just as I’ve strived for excellence on the court, I recognize the dedication and drive behind Cincoro and I’m thrilled to be part of the team,” the 23-time Grand Slam Champion said in a statement.

The brand will further its reach tapping into the likeness of the sports celebrities. The brand is well known among Tequila enthusiasts and creates the most exquisite appeal to entice clients.

Did you know about the latest addition of Sports athletes to the brand? Let us know in the comments section below.