
via Imago
September 27, 2021 – Kohler, Wisconsin, USA. – Basketball greats MICHAEL JORDAN and Steph Curry sit down at Whistling Straits, site of the Ryder Cup, to talk golf. Kohler U.S. – ZUMAce6_ 20210927_zaf_ce6_005 Copyright: xNbcxGolfx

via Imago
September 27, 2021 – Kohler, Wisconsin, USA. – Basketball greats MICHAEL JORDAN and Steph Curry sit down at Whistling Straits, site of the Ryder Cup, to talk golf. Kohler U.S. – ZUMAce6_ 20210927_zaf_ce6_005 Copyright: xNbcxGolfx
Michael Jordan is known by many as one of the greatest ever to step foot on the court. And he gave a strong case for such an argument as well. Jordan was an enigma, with six championships and five MVPs, he built a legacy that defined a generation. His fierce drive, clutch performances, and global impact turned the NBA into a worldwide phenomenon, including a massive increase in NBA viewership during the 1990s, much of it credited to his presence. Even his retirement didn’t stop him; in fact, it seems that his wings only grew after his retirement.
After basketball, Jordan didn’t just win in business; rather, he dominated. Through the Jordan Brand, savvy investments, and selling his NBA team, he reportedly made over $3 billion. Leaving every other NBA entity far behind. That kind of success doesn’t come from sitting still. So, what’s next for someone who has done it all? Turns out, Jordan is back with another headline-making move. And once again, fans everywhere are buzzing. This time, it’s not about playing or owning, it’s about stepping back into the NBA spotlight in a whole new way.
The news hit hard and fast. A post from Yahoo Sports, writing, “BREAKING: Michael Jordan will be joining the NBA on NBC and Peacock as a special contributor, the network announced.” Within minutes, the post sparked reactions from fans and analysts alike. The timing couldn’t be better. NBC recently secured an 11-year broadcast deal with the NBA starting in 2025. With new shows like Sunday Night Basketball and exclusive streaming on Peacock, the network is stacking talent, and Jordan’s name adds unmatched weight to the lineup. His presence signals a return to NBA nostalgia while shaping its future.
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BREAKING: Michael Jordan will be joining the NBA on NBC and Peacock as a special contributor, the network announced. pic.twitter.com/moBfeEAyYh
— Yahoo Sports (@YahooSports) May 12, 2025
Jordan himself confirmed the news during NBCUniversal’s big Upfront event in New York. “I am so excited to see the NBA back on NBC. The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project,” he said in a statement. He shared how much the NBA on NBC meant to him during his career and said he was looking forward to the October launch. NBC Sports President Rick Cordella added, “Michael’s legacy both on and off the court speaks for itself,” and called the moment legendary for the network.
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Fans react to Michael Jordan’s comeback with praise, doubt, and a whole lot of curiosity
The moment Michael Jordan was announced as NBC’s new “special contributor,” the internet lit up. For fans of ‘90s basketball, it felt like a homecoming. But as with anything Jordan does, the reactions weren’t one-note; they ranged from sheer excitement to cautious curiosity. And some weren’t shy about throwing a little shade at today’s analysts while they were at it.
The post led some fans to feel a breath of fresh air, one of whom pointed out, “Finally, a real analyst that actually knows the game of basketball and not bums like @KendrickPerkins & @stephenasmith.” That came out of nowhere for Smith and Perkins. However, this fan wasn’t the only one. Many feel Jordan brings credibility that some current personalities lack. Another post echoed that thought, saying, “This is so awesome. Will be significantly better than Stephan a smith and Kendrick Perkins arguing over which player has the most aura.” Fans want substance, not noise, and they believe Jordan can deliver.
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What’s your perspective on:
Is Michael Jordan's return to NBA broadcasting a nostalgic move or a game-changer for the league?
Have an interesting take?
Still, not everyone is convinced someone shared their skepticism towards this new venture. The netizen asked, “He’s either bored or hurting for money.” It’s a bold claim considering Jordan’s post-retirement empire is worth billions. Others wondered if he is too old to make a return to the NBA scene. Someone wondered, “Really surprised Jordan wants to do this? He’s in his 60s… maybe he has a few things he wants to share with younger players?” The fan wondered if Jordan wants to share his experience and thoughts through this new venture.
It’s clear some fans are unsure if the move fits his famously private persona. But there’s no denying the curiosity. “How they pull that off — that’s massive though. I will tune in any time he has something to say,” wrote one user. Well, when Jordan speaks, people listen; that’s the privilege of standing at the top of a sport. Whether it’s nostalgia, respect, or plain entertainment, Jordan’s return has everyone watching.
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Is Michael Jordan's return to NBA broadcasting a nostalgic move or a game-changer for the league?