“Nah, I saw it, man. It looks nice. You did a good job. I like it. I love it.” If you’re a fan of sneakers, chances are those words hit different. Not because they’re poetic, but because they came from Michael Jordan himself. And he wasn’t tossing compliments for fun. He was talking to none other than Travis Scott in a commercial. MJ couldn’t have predicted that his off‑the‑cuff praise would spark the most daring creative marriage in Jordan Brand history.

Let’s talk Travis Scott. By 2018, Scott had leveled up from Astroworld headliner to Jordan Brand’s dark‑horse designer. Whether he’s interrupting Wrestlemania or flipping sneaker culture on its head, the 33-year-old has become the face of innovation for the Jordan Brand. One silhouette—its reverse Swoosh alone—would cement his reputation overnight. The craziest part? Scott’s debut ‘Jumpman Jack’ signature shoe earned MJ’s blessing before it even hit shelves.

In an interview with Complex, Scott reflected on a moment that would be a dream for most. When asked if MJ ever connected with him after he got his own sneaker silhouette, Scott said, “He loved it. It’s crazy. He actually called me randomly, and it just so happened I was in a meeting, getting the second or third sample. So I just showed him early. Like, ‘Yo, this is what I’m working on.’ He was like, ‘Oh, this shit’s crazy.’ He’s like, ‘Man, whenever you’re finished, just send ’em to me.'”

Imagine showing your work-in-progress to the man who redefined sneakers, and having him geek out over it. It fueled a bigger vision for Travis Scott. His first sneaker was just the beginning—he’s now behind at least six unique Jordan silhouettes, and by the sound of it, he’s nowhere near done.

Scott himself admitted how surreal it feels. “It’s crazy… It’s wild. I’ll be looking down, and I’ve always been so used to just seeing all of the Js or whatever, but now I’ll look down and see my own shit. So now I’m like, ‘OK, now I’ve got to keep growing it.’ Because I’ll be thinking, like, ‘Man, I’m trying to wear this. I want to wear this color… Want to do this… Want to do that,'” he said in the interview with Complex.

And it’s not just Scott hyping his own work—MJ’s been spotted showing love too. It was in July 2024 that a beach photo of Michael Jordan and his wife turned heads. Not because of who he was with, but because of what was on his feet. A pair of unreleased Travis Scott x Air Jordan 1 Lows in the Medium Olive colorway. Sneakerheads knew those kicks weren’t dropping until September. Mike clearly couldn’t wait—he rocked the unreleased “Medium Olive” lows at the beach last July. He has been quite fond of the 33-year-old rapper, and it shows in his past gestures, too.

The time when Michael Jordan gave Travis Scott his blessing to use his million-dollar mansion

If you’re into music or sneakers—or both—you’ve probably already felt Travis Scott’s impact on the Jordan Brand. As is clear by now, his unique spin on some of the brand’s most iconic silhouettes isn’t just hype; it’s driving serious heat in the resell market. But Travis didn’t stop at sneaker design to show his love.

The 33-year-old rapper decided to get a little creative with his appreciation by putting together a video that, while subtle, also played like a sleek nod to Jordan himself. Michael Jordan “gave Travis Scott instant blessing to shoot [the ‘FRANCHISE’ video] at his mansion,” calling it “a no‑brainer,” according to Revolt. It was confirmed that Jordan permitted Scott to film on the property “without hesitation”.

And instead of guessing or assuming, he went straight to the man himself for a thumbs-up. According to reports, Jordan gave his blessing “without hesitation.” Clearly, Michael Jordan has had complete faith by now in Scott’s creative abilities, not just because of his background as a rapper, but what else he can do to make things interesting.

The music video opens with MJ footage—him stepping out of a bright‑red Range Rover (from The Last Dance) at the mansion gates. That’s understood to be linking Jordan’s legacy to Scott’s narrative. Hypebeast describes synchronized swimmers in the custom infinity pool and a Cactus Jack‑lit front gate marked ‘23,’ blending Scott’s aesthetic with Jordan iconography. Inside, Scott and Young Thug play golf and poker on the putting green, while M.I.A. dances in a flower‑petal suit. Each scene leverages the mansion spaces originally chosen by Jordan himself.

Travis Scott’s collaboration with Jordan Brand has redefined the boundaries between music and sneaker culture. With Michael Jordan’s personal endorsement and creative freedom, Scott has crafted designs that resonate beyond the court.