Lately, it’s been a rough ride for Nike—and by extension, Michael Jordan. The sportswear giant has seen better days, with its stock sliding nearly 27% so far in 2025. As of April 17, shares are hanging out at $55.58, scraping lows not touched since December 2017. The charts aren’t looking too kind either. Nike’s 50-day moving average floats at $65.70, while the 200-day sits even higher at $78.20. That wide gap is basically a billboard for the bearish vibe right now.

Moreover, the momentum indicators are piling on. The RSI is hanging under 35—edging toward oversold, but not quite enough to stir a turnaround. The MACD isn’t doing any favors either, sitting in negative territory and spreading wider. Still, just when things looked bleak, Jordan Brand dropped a curveball that got sneakerheads buzzing and investors paying attention.

Teaming up with D.C. legends Ben’s Chili Bowl and the creative crew at Somewhere, Michael Jordan’s brand introduced the Air Jordan 4 White Cement 2025. It’s a timely release tied to the annual Jordan Brand Classic and follows their 2024 collab with Scarr’s Pizza for the Black Cement Jordan 3.

This time, the spotlight shifted to Ben’s Chili Bowl. At noon, the first 50 Howard University students flashed their IDs and walked away with early pairs. And it didn’t stop at shoes—they got a hot meal, a souvenir cup, and an exclusive t-shirt. The kicks themselves? Pure nostalgia with a modern twist—crisp white leather, speckled cement accents, and retro Nike Air branding that screams legacy.

Looking ahead, the full release is locked for May 24, 2025, in all family sizes. Whether you’re a day-one collector or just hopping on now, this drop blends culture, community, and a classic silhouette—just in time to give Nike the boost it desperately needs.

What’s really behind Nike’s falling stock price?

It’s not just bad luck or a weak product lineup—Nike’s dealing with some serious global headaches. The U.S. recently hit countries like Vietnam, Indonesia, Cambodia, and China with new tariffs, and guess what? These places make over 70% of Nike’s shoes and gear. With tariffs now ranging from 32% to 49%, the added costs are a punch to the gut. Two options now: Either Nike swallows the hit or passes it on to customers—neither of which sounds great for business.

On the numbers side, things haven’t been too pretty either. For Q2 of fiscal 2025, Nike posted $12.4 billion in revenue—that’s down 7.7% from last year. Even worse, net income dropped 26% to $1.16 billion. Now here’s the twist: earnings per share still beat expectations, landing at $0.78. But that win wasn’t because sales went up—it came from cutting costs and buying back stock, which doesn’t exactly scream growth.

However, there are positives for Nike and Michael Jordan’s brand. Evergreen Capital Management recently increased its stake in Nike, betting that the swoosh will bounce back. Maybe they’re banking on the brand’s global pull or hoping trade tensions ease up. Either way, they see light at the end of the tunnel.

Still, the road ahead looks bumpy. With margin pressure and no quick fix for the tariff mess, experts say Nike might trade between $52 and $60 in the near future. A drop below $52 could mean more pain, while a break above $60 might spark a short-term rally. What happens next? Let’s just say all eyes are on Nike—and of course, Michael Jordan’s next move.