Shaquille O’Neal’s $32.18 Billion Collab Led Matt Barnes’ Kid Craving “More” Despite Physical Struggle

“THERE’S A NEW GUMMY IN TOWN!” Remember that line? It’s the famous tagline of Hall of Famer Shaquille O’Neal’s candy brand, SHAQ-A-LICIOUS XL Gummies. From the start, these gummies have captured the hearts of Shaq’s youngest fans. So much so that they’re asking for more, even when it’s a challenge to get them. And this time, the craving comes from none other than Matt Barnes’ 7-year-old son, Ashton Joseph.

Recently, Matt Barnes shared a candid video of a heartfelt moment with his 7-year-old son, Ashton. In the clip, Matt asks Ashton for an honest review of Shaq’s SHAQ-A-LICIOUS XL Gummies. While his response may have surprised some fans. But those who’ve tried the gummies could feel it was genuine and real. In the video, Ashton was enjoying Shaq’s gummies when Matt asked if he liked them. 

Instead of answering, Ashton let his gestures do the talking. With a big satisfying smile on his face, he gave a thumbs-up and nodded enthusiastically. So much so that when Matt said, “You like them? Tell him to send some more, say Shaq send them some more” Ashton eagerly chimed in, “More.” But what seemed like a sweet moment took an unexpected turn when fans realized these gummies might not be the best choice for Ashton’s current health.

Matt, aware of the situation, asked, ”Didn’t you just lose all your teeth? You sure you should be eating candies bro?” Ashton’s expression changed instantly. Sensing the shift, Matt quickly switched gears, saying, “Tell him (Shaq) to send you more”.This time, Ashton couldn’t hold back. With all his energy, he shouted, “More, more gummies”. 

Well, it looks like Shaquille O’Neal has nailed exactly what he set out to achieve with this new venture. Winning the hearts of his youngest fans. But here’s a question, Do you know how Shaq partnered with Hershey’s for this?

Shaquille O’Neal x Hershey dropped ‘Shaq-A-Licious’ gummies for little fans

Basketball Hall of Famer Shaquille O’Neal teamed up with The Hershey Company last year to launch his latest business venture. Two oversized gummy candies under the “Shaq-A-Licious” brand. These gummies came in two varieties: one molded in Shaq’s likeness and the other featuring iconic phrases from his legendary playing career.

Branded as “Shaq-A-Licious XL Originals” and “Shaq-A-Licious Sours,” the gummies expanded O’Neal’s already massive business empire. His empire already had partnerships with over 20 companies and a broadcasting role with Turner Sports. And this collaboration? A staggering $32.18 billion deal.

The candies hit major U.S. retailers later that year. The Shaq-A-Licious Originals are available in peach, berry punch, and orange and these were designed to resemble O’Neal’s face. Meanwhile, the Shaq-A-Licious Sours have pineapple, mixed berry, and watermelon flavors. It paid homage to three of his legendary nicknames, Diesel, The Big Cactus, and The Big Shamrock.