“The Most Impactful…” — the title an ex-NBA star gave to his collaboration with Stephen Curry in SLAM Online. Seemingly, the partnership turned out to be such a success that the said ex-NBA star recently counted it among the highlight moments of his professional career. If you didn’t guess it in the first go, the player in discussion is Milwaukee Bucks’ former guard Brandon Jennings.

Jennings, in a podcast interview with Deshawn, was asked if he’d would rather grow as a media member or as a clothing designer. “Neither. I wanna just keep growing as a man,” he replied. He, however, expressed how blessed he was to be able to stop playing basketball and get into his second career — fashion — right away. Something that gave him the opportunity to find himself again.

“… Find out who I really was, and what’s the next level we could take… Fashion brand, the media, giving back… Collabing with Curry’s Brand, the Milwaukee Bucks. So everything’s been, like, full circle for me right now, and it’s a beautiful thing…” Jennnings said.

For those unaware, years ago, Jennings was working as an intern at Under Armour, crafting his Bloodline shoe and collection. Fast forward to 2023, and now he was watching his own brand, Tuff Crowd, align with one of basketball’s most iconic names, Stephen Curry.

“Seeing Steph take over Under Armour and create Curry Brand—it’s been great to see our transitions from basketball into fashion and owning our own brands,” Jennings shared as per an article by Yahoo Sports, reflecting on their parallel journeys.

What made this collaboration truly special was the unique touch Tuff Crowd brought to the table. At its core, the collection revolved around 11:11–a powerful symbol for Jennings. “The meaning behind the 11:11 is staying aligned, staying true to what you do. And Curry with his spiritual beliefs, we’re just both in line,” Jennings explained.

And then there was the moment that made it all worth it. Stephen Curry rocking the Curry 11 sneakers from the collection on the court. Jennings described pacing nervously, only to watch the Steph dominate in his creation. “It was just so surreal. The greatest shooter, the greatest point guard wearing my brand—it meant everything I’ve been through has been worth it.” 

Jennings’ brand brings the flair in honoring Stephen Curry’s legacy

The Curry Brand and Jennings’ Tuff Crowd teamed up last November, creating something truly special for fans of basketball and streetwear alike. The limited-edition collection wasn’t just about fashion—it was a celebration of Curry’s legendary career and Jennings’s edgy style.

If you’re into bold, dark aesthetics, this collection delivered. With a sleek black, bone, and red palette, the designs stood out. And let’s not forget the unique TUFF CROWD collar embroidery on the tops, adding that extra flair.

Whether you grabbed the Curry 11 or Curry Flow Cozy on November 11 or waited for the UA Spawn FloTro on November 24, this lineup had something for everyone. The cherry on top? The tagline “What they gonna say now?” This nod to Curry’s fourth championship and Finals MVP in 2022 reminded us why he’s an icon.