An actor, a businesswoman, a basketball wife, a mother — words fall short of defining all the roles La La Anthony has played throughout her life. The New York native witnessed a lot throughout her life but presently stands as a renowned actress and media personality.

La La’s MTV appearance as a VJ had already established an identity for her even before she met Carmelo Anthony. So she has always been more than a basketball wife in terms of her popularity. As a result, the ‘Power’ star owns assets in millions, but let’s have a closer look at her exact worth.

La La Anthony’s net worth

According to the information available on Celebrity Net Worth, the ‘Double Play’ star’s net worth is $30 million. And while multiple sources of income contribute to this wealth, it was not as if everything was always this way for La La.

She started the road to fame at just 15 after she picked an internship at HOT 97.5 in Atlanta. Later in her career on the radio, she also co-hosted The B-Syde at Los Angeles’s 92.3, but she had to wait for her debut on MTV to gain significant recognition. Notably, La La’s role as a VJ on MTV’s ‘Direct Effect’ and ‘Total Request Live’ made her a household name.

Gaining popularity with her MTV stint and some guest appearances in movies, she was also nearing the time she first met Melo. Born on June 25, 1982, La La Anthony was around 21 when she first met Carmelo Anthony in 2003. After welcoming their son, Kiyan Anthony, in 2007, the two tied the knot in July 2010. During this time, not only did La La’s acting career gain momentum, but she also debuted in production and writing.

However, stepping into a matrimonial bond and motherhood did not hamper her career. Some of her most notable projects, like ‘Power’ and ‘The Chi’ came during this phase. The former MTV VJ also gained roles in multiple movies, while balancing her personal life at the same time. But after being together for almost a decade, La La Anthony and Carmelo Anthony’s marriage ended with a divorce in 2021.

La La’s career and financial growth after her separation from Melo

The personal life setback did not stop La La from growing further, as she continued with her acting stints. The ‘Power’ star not only approached the big screen but continued working in the Television industry as well. However, over the years, her sources of income have not stayed limited just to the entertainment industry.

She had launched her cosmetic line — Motives Cosmetics — back in 2012 itself. Apart from La La Anthony, there are three other partners Loren Ridinger, Amber Ridinger-McLaughlin, and Thalia. Notably, the company started under the parent company Market America, which was also co-founded by Ridinger. Apart from this, the former MTV VJ had also launched a hair product line named “inala”.

As for the brand story, the official website states, that the idea behind the brand has been inspired by rice water’s usage in Asian cultures. “It beautifies skin, and has mind-blowing results on hair length, texture and shine. Inspired, our visionary founder, La La Anthony, experimented with it on her own hair and scalp, quickly seeing transformative results,” reads the ‘our story’ section of the website. 

However, Anthony has not limited herself to her business ventures but has also done some significant partnerships as well. In 2023, ‘The Chi’ star partnered up with the candy brand ‘Pause Now, Hustle Later’ to bring focus to emerging businesses owned by people of color. The partnership awarded $50k in grants to such self-care brands. With ongoing projects and existing business set-ups, it is most likely that La La Anthony’s would only grow further.