
via Getty
HOUSTON, TEXAS – APRIL 03: College basketball analyst Charles Barkley on air before the NCAA Men’s Basketball Tournament Final Four championship game between the Connecticut Huskies and the San Diego State Aztecs at NRG Stadium on April 03, 2023 in Houston, Texas. (Photo by Mitchell Layton/Getty Images)

via Getty
HOUSTON, TEXAS – APRIL 03: College basketball analyst Charles Barkley on air before the NCAA Men’s Basketball Tournament Final Four championship game between the Connecticut Huskies and the San Diego State Aztecs at NRG Stadium on April 03, 2023 in Houston, Texas. (Photo by Mitchell Layton/Getty Images)
It seems everyone has something to say about the NIL (Name, Image, and Likeness) rules these days. While some, like Dwyane Wade, have applauded the system, others like Charles Barkley have taken shots at the NCAA for creating a mess that led to NIL. And now, Los Angeles Lakers owner Jeanie Buss and former Laker Dwight Howard are stepping into the conversation, and their take might just have Barkley nodding in agreement.
Buss recently appeared on Howard’s podcast Above the Rim podcast, where the two had a candid chat about the NIL and its impact on college athletics. Buss didn’t hold back, sharing her worries: “I worry so much about college athletics with the NIL… now colleges have to have general managers and deal with that.” Howard chimed in, admitting it’s great that athletes can earn money now, but added, “At the same time, they (athletes) got to get prepared for that.”
Their concerns echo Charles Barkley’s longstanding critique. Barkley previously warned that the NIL could spark bidding wars between schools, leading to athletes being exploited. But not everyone agrees. Dwyane Wade, for instance, sees NIL in a much more positive light, offering a counterpoint that makes for an interesting debate.
ADVERTISEMENT
Article continues below this ad
Wade recently appeared on Unapologetically Reese, hosted by one of women’s basketball’s biggest NIL stars, Angel Reese. When asked if he would’ve stayed in college longer if NIL existed during his time, Wade didn’t hesitate: “I probably would have stayed in college another year at least… if I was getting paid NIL.”
Poll of the day
Poll 1 of 5
Do you agree with Charles Barkley that NIL has turned college recruiting into a bidding war?
Yes, it's unfair to smaller schools
No, it's a win for athletes
It's complicated
Not sure
Do you think Draymond Green's courtside antics with his wife add to the entertainment or cross the line?
It's all in good fun and adds to the drama
It's disrespectful and unprofessional
Depends on the context and the game
I don't care as long as the game is exciting

We Want to Know
You Better!
Participate in our 5 min
survey & Win $50 gift card
How do you feel about LeBron James' response to Draymond's antics by involving his wife in the game?
Classic LeBron, always rising to the occasion
He should focus on the game, not personal jabs
It's all part of the mind games in sports
LeBron should have ignored it and played on
Do you think LeBron and Savannah James made the right decision by initially transferring Bryce to different schools?
Yes, they were looking out for his best interests
No, they should have trusted Bryce's instincts
Maybe, but it ultimately worked out
Parents should let kids make their own choices
How do you feel about Bryce James' decision to stick with Sierra Canyon despite the challenges?
It shows true loyalty and character
He should have sought better opportunities
It's a risky move that paid off
He was right to follow his heart
Want to dive deeper?
Here are the articles that inspired recent polls.
AD
As a young father at Marquette, the chance to stay in school while earning money might’ve kept Wade in college longer, giving him time to finish his degree. In contrast, Barkley has made it clear he wouldn’t have taken the deal. Two iconic athletes with similar paths, yet completely different takes on NIL—one willing to embrace it, the other pushing back.
ADVERTISEMENT
Article continues below this ad
Charles Barkley’s NIL criticism
Barkley has long voiced his frustrations with how the NCAA has treated college athletes. He believes the harsh penalties for minor infractions and strict regulations on both players and programs set the stage for the introduction of the NIL. “They (NCAA) have nobody to blame but themselves,” Barkley said.

USA Today via Reuters
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center. Mandatory Credit: Kevin Jairaj-USA TODAY Sports
Interestingly, Barkley explained that the NIL wasn’t born out of choice, but necessity. The NCAA’s rigid stance forced a shift, and since 2021, players have been able to profit from their name, image, and likeness. Athletes like Bronny James and Livvy Dunne have made millions under this rule. While this may sound like a win for athletes, Barkley sees deeper issues.
ADVERTISEMENT
Article continues below this ad
What’s your perspective on:
Does NIL level the playing field, or does it widen the gap between rich and poor schools?
Have an interesting take?
Barkley also argues that the rule has only widened the gap between schools. The competition for top talent has shifted, with wealthier programs holding more power in recruiting.
Barkley didn’t mince words when it came to NIL’s impact on recruiting. “I hate NIL, because it’s just become a bidding war,” he said, emphasizing that smaller schools may struggle to compete in this new landscape. Despite his criticisms, Barkley remains committed to helping athletes, wherever possible.
Have something to say?
Let the world know your perspective.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Debate
Does NIL level the playing field, or does it widen the gap between rich and poor schools?