The man of many hats have a new addition. Shaquille O’Neal is flaunting a new role where Willy Wonka meets technology. He’s launched his latest venture in Las Vegas of which he is the CFO. No, not the traditional CFO. He’s the Chief Fantasy Officer of an immersive experience bringing art and technology together. As the face and curator of this brand, Big Diesel wants to look the absolute best. Which is why he’s working on his personal goals for it.

Shaq disclosed all about his innovative new business based in Vegas to US Weekly. He’s committed to his weight loss journey and somehow his new venture is providing the motivation for it.

Shaquille O’Neal unveils amazing attraction

Las Vegas just got hotter. Shaquille O’Neal’s connection to Sin City is well known. It’s where he launched his restaurant empire, Big Chicken Shaq in 2018. Now Nevada’s entertainment capital is the stage for the latest Shaq offering. Fantasy Lab Las Vegas frequently collaborates with celebrities and artists. It welcomes the Los Angeles Lakers legend as its new Chief Fantasy Officer to curate their latest exhibit.

Fantasy Labs turned into a global attraction for combining technology and art to create an immersive sensory experience.

O’Neal is more than just a virtual pop-up guide and a voiceover. “It’s my job to curate the fun, curate the people there, help bring the fun experience and it’s a great job,” O’Neal gushed about his new job.

It throws us back to his other CFO title – Chief Fun Officer – for Carnival Cruise. It just proves he’s the best entertainment curator in the business.  “We know Vegas is the entertainment capital of the world, but if you want to enhance your fantasies, come to Fantasy [Labs],” O’Neal explained.

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“It’s seven different rooms. It brings you through seven different mind changes…This is a place that we would love to make it a go-to destination in Las Vegas,” he revealed about his Fantasy Labs exhibit.

As good as he’s promoting it, the very busy entrepreneur has a unique goal for his Fantasy Labs debut.

Shaq wants to make a shirtless experience

O’Neal is currently full-steam ahead on a weight loss journey.

While talking about the exhibit, he said he wants to look “PHAT” when he drops by Vegas for Fantasy Labs. PHAT is an acronym for “Pretty, hot and tempting,” coined by Shaq to stay on his goal.

He’s currently at 350lbs and weight goal is 325 lbs. “So now, when I go back to the Fantasy Labs, I can take my shirt off and I could be sexy while I’m in Vegas.” He’s already given a teaser to flaunt his 55lbs weight loss.

Fantasy Lab Las Vegas will open its new exhibit, SHAQ’s Fantasy Lab, to the public in October. CFO Shaq has until then to reach his “PHAT” goals.

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