Since Shaquille O’Neal teamed up with Reebok, he has one mission—“take over the world with Reebok”. Their first objective is to generate $10 billion in sales by 2027. But Shaq knows he can’t do it alone. That’s where Allen Iverson comes in. “He can help me get to the smaller people,” Shaq explained. “If I’m a guard and I get a call from Shaq? Meh. But if I get a call from A.I., that’s a different story.” While basketball remains at Reebok’s core, the brand isn’t staying in one lane.

Earlier this month, Reebok made waves in the golf world by announcing Bryson DeChambeau as the face of its golf apparel and footwear. The partnership didn’t stop there. Now, DeChambeau has officially become Reebok’s newest ambassador. The announcement came just as Authentic Group, Reebok’s parent company, revealed details of its latest large-scale project.

“Reebok hosted its biggest global brand summit yet, where the vision for spring/summer 2026 took center stage. From game-changing collabs, to a golf demo by Reebok’s newest ambassador, Bryson DeChambeau, the energy was next level and ignited excitement for the brand’s next chapter!” Authentic Group shared on Instagram. With DeChambeau front and center, the event marked a turning point for Reebok as it cements its place in the golf industry.

While Reebok’s major summit turned heads, DeChambeau has another massive event on the horizon—The Masters. The 9-time PGA Tour winner took to X on Friday, sharing a video of his intense training sessions. “Prepping for some big events…” he captioned.

As Masters week draws closer, DeChambeau is one of the favorites in the tournament. His strong performances at three of the four major championships last year have set the stage for another potential run at glory. Now, all eyes are on him to see if 2025 will be the year he adds another major to his name.

Shaquille O’Neal’s Reebok goes all-in on Bryson DeChambeau

Very few teams have been as dominant at LIV Golf as Crushers GC. Led by Bryson DeChambeau, the squad—featuring Paul Casey, Charles Howell III, and Anirban Lahiri—has racked up five team victories, including the 2023 Team Championship in Miami. That kind of success doesn’t go unnoticed. Shaquille O’Neal and Reebok saw the perfect opportunity in DeChambeau and made a bold move to capitalize on it.

Just weeks ago, Reebok announced a partnership with Crushers GC. Starting in 2025, the entire team will hit the course decked out in head-to-toe Reebok gear. From polos and outerwear to pants, shorts, and golf shoes, the collaboration marks Reebok’s full-fledged return to the golf world. Fans won’t have to wait long to get in on the action either—the official team kits will be available for purchase in March 2025 on Reebok.com and at LIV Golf event merchandise tents.

“I’m proud to partner with Reebok to usher in the brand’s return to golf,” DeChambeau shared. “When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.”

Beyond the course, DeChambeau will also train in Reebok’s top-tier performance gear, including the Nano X4 Training Shoes and FloatZig 1. Plus, a Reebok x Bryson DeChambeau co-branded apparel line is in the works for future seasons. Looks like Shaquille O’Neal’s mission to take over the world with Reebok is right on track, doesn’t it?