After great and lucrative business deals, it didn’t take much time for Michael Jordan to make a foray into the alcoholic beverage industry. Joining hands with some of the big names of the NBA world, the group of five launched Cincoro, a tequila brand. Recently, MJ’s son Marcus Jordan boasted of its precision and flavors through an Instagram post.

Let’s take a dive into his Instagram handle to find out more about it.

Marcus Jordan flaunts the new Cincoro Tequila

The Cincoro offers some of the most luscious and opulent expressions. A year ago, the brand launched the second most expensive indulgent, “the Cincoro Gold” worth $350. In an urge to expand the brand’s global reach, the owners have launched several initiatives. The 32-year-old shared a picture of a bottle of Cincoro Tequila and suggested advice for the enthusiasts. Sharing the post on his IG story, he wrote, “Drink responsibly.” 

In one of the pictures of MJ and his wife Yvette Prieto were enjoying Gold tequila collection. The legend and his wife were on a luxurious vacation in France. It seems that this edition of the Tequila made a trip to Europe as well.

Like every business endeavor of the $3.5 billion rich Jordan, this one was also has been successful. However, the story of the inception of the brand is more intriguing than the tequila itself. 

The inception of Cincoro

Back in 2016 when the $3.5 billion legend was the majority stakeholder in the Charlotte Hornets, he had a meeting with some other franchise owners in New York.

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Wyc Grousbeck of the Boston Celtics, Emilia Fazzalari, Jeanie Buss of the Los Angeles Lakers, and Wes Edens of the Milwaukee Bucks came together in one space. When brilliant minds come together, people can expect a masterpiece.

Building upon their shared love for tequila, the five owners decided to create Cincoro.

But their path to this success was not an easy one. Finally, in 2019, their dream became reality with all five personalities being significant members of the group. Have you tried the Michael Jordan-backed Tequila?

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