Shaquille O’Neal, the man who once dunked so hard he shattered backboards, now sitting in a boardroom, not a basketball court. He’s not chasing a championship ring; he’s eyeing a different kind of victory.  Forget the slam dunks; this is about strategic sips and the power of a well-placed phone call. And it all started with a taste, a spark, and a legendary friendship. “From this day on, I’d like to be known as The Big Aristotle because Aristotle once said, ‘Excellence is not a singular act; it’s a habit. You are what you repeatedly do,’” Shaquille O’Neal once declared. True to those words, he built a habit of success, whether on the hardwood or in the boardroom.

And that mindset has paid off. Fast forward to 2025, and Shaq’s estimated net worth stands at a staggering $500 million, according to Celebrity Net Worth. From fast-food franchises to tech startups and even real estate, he’s got his hands in just about everything. But here’s the thing—Shaq has never been one to chase deals just for the paycheck. That’s exactly why he jumped into BeatBox Beverages.

When the company appeared on Shark Tank back in 2014, $5.7 billionaire Mark Cuban saw something special. He put down $1 million for a third of the company—one of the biggest deals in the show’s history. A decade later, BeatBox is valued at over $200 million. But when Shaq decided to get involved, it wasn’t about the money.

It all started when he first tried BeatBox on one of his shows. Intrigued, he later found out his longtime friend Cuban was already involved. That’s when he picked up the phone.

“So I called him and said, hey, Mark, I’d like to meet with some people from BeatBox. You know, we talked about a partnership. And, you know, I’ve always tried to get at the beginning of companies, you know, to help them grow,” Shaq shared on The Pat McAfee Show.

So what really drew him in? “You know, being a sports guy, I had the mentality of, what can I do as a great player to help you win the championship? And, you know, you mentioned money earlier in your show. For me, it’s never about money. But? No, not really, but it’s just always about the opportunity,” Shaq explained. But what next for Shaq and Beatbox?

Shaq reveals what’s next for BeatBox in 2025

Shaquille O’Neal isn’t slowing down when it comes to BeatBox Beverages. “We just want to continue to grow,” Shaq shared on The Pat McAfee Show. “We just got off the phone call with Walmart, and we’re getting ready to start a brand new partnership with them. You know, it’s just about growing. You know, just about getting the word out. We dominate the festivals.”

And the numbers prove it. BeatBox is now available in a whopping 107,000 retail locations across all 50 U.S. states. According to NIQ Scan data, the brand is responsible for 22% of the RTD (ready-to-drink) category’s growth. On top of that, sales skyrocketed in 2024, averaging a 129% weekly increase—despite only reaching 3.9% of U.S. households.

Looking ahead, Shaq has even bigger plans. “We want to continue to dominate festivals, and then eventually take it worldwide,” he explained. “If we were better than we were yesterday, to me, that’s success.” For Shaq, it’s not just about chasing sales—it’s about building something bigger.

And BeatBox is making all the right moves. Over the next five years, the brand is doubling down on strategic growth. It’s also expanding its flavor lineup, introducing Orange Blast and a single-serve Cherry Limeade to appeal to even more customers. Safe to say, Shaq knew exactly what he was doing with this investment—right?