Last year was a success for Shaquille O’Neal’s business ventures. His gummies, Shaq-A-Licious, have sold 10 million bags, plus the collaboration with Walmart and the BeatBox Beverages. Not to forget the continuous expansion of his Big Chicken brand. At 53 years old, the business opportunities don’t stop for the Lakers legend, and the latest one has seemingly fallen in his lap after his recent bathroom issue in the middle of the live broadcast.

Let’s catch you up to the situation. A few days ago, during the Inside the NBA segment, the crew was discussing Kawhi Leonard’s disruptive game 2 performance. In the middle of it, the 4x NBA champion got up and, in his awkward walk, made a rush to the bathroom. The next day, the crew doubled down on the joke and even installed a Porta Potty right beside Shaquille O’Neal’s chair. Even though it disrupted the flow of the show, it seems this has earned the Lakers legend a profitable deal.

“Shaquille O’Neal doesn’t have to worry about running off set for a bathroom break anymore … ’cause adult diaper brands are lining up to give him free product! 😂 #Exclusive story at the link in bio!” TMZ added a post about NorthShore Care — known for its “maximum absorbency products” have a proposal to partner up with the 4x NBA champion. Shaq even commented, “Hillarious” but it’s no laughing matter, as it’s a potential entry into a $20 billion market.

“We’d be happy to send Shaq a custom ‘Shaq Support Pack,’ complete with GoSupreme, our extra-large & heavy-duty wipes (perfect for all types of sensitive skin), and a few other goodies to make sure he’s covered next time nature calls … on or off camera.” A NorthShore Care representative also said their GoSupreme pack offers 3XL, which will be a seamless fit for the Big Aristotle.

So, will the NBA icon take the first steps into the adult diaper industry? As per the reports, the global adult diaper market in 2022 was at $11.6 billion and is expected to grow and reach $20.1 billion by the end of 2031. But you would be surprised to know the Lakers legend even did a pitch years ago to enter this industry.

Shaquille O’Neal’s hilarious pitch turns reality

The jokes about being old aren’t new for the Inside the NBA analyst. In fact, Kenny Smith cracked it during the live broadcast. “After 40, you can’t hold it no more.” Even Shaquille O’Neal did this in 2023, hilariously pointing out what awaited people after hitting 60 and how he’d be excited to turn even that into a business opportunity.

“You know what comes after 60? Old folks home.” said Shaq. Jamal Crawford was part of the podcast episode and enquired if this was related to him talking about diarrhea at the start of the show. Shaq replied, “Yep, I got Pampers now do you wanna see em? ‘Shaq Pampers’ I’mma get you 10% off.” That’s not all. The 4x NBA champion even did a pitch to sell the product.

“Hi, I’m Shaquille O’Neal and I sh-t on myself. But that’s okay because I’ve come out with Shaq Pampers.” After two years with his hilarious pitch, the Lakers legend is seemingly getting the offer before he turns 60. Although he has commented ‘hilarious’, there is no saying if the NBA icon won’t make the move into the lucrative industry.