With 400 million worth of assets in his hands, affluent is the word that fits all-time NBA legend, Shaquille O’Neal. Nearly two decades of dominance in basketball have earned Shaq not only money and fame but an indestructible fan base.

Given the liberty of money and influence, Shaq often takes his fame as a token to promote under-appreciated talents via social media. 15 days after he made an effort to share the reel of budding musician Morgan Keller on his Instagram page, Shaq has done it again.

Shaquille O’Neal’s promotion spree on Instagram

Following the massive hit of Morgan’s reel, The General Auto has posted a new reel announcing that nine musicians are about to get their big break in their sound studio. A big follower of the music industry, Shaq shared it on his Instagram story.

The official Instagram handle of ‘The General’ posted a reel featuring Hilton Wright II an award-winning sound engineer with Morgan Keller, an aspiring artist. The duo seemed to be performing the song Wasted by Morgan.

Shaq promoted this video on his IG story and helped it to a good sum of views. Here’s the reel:

The new reel features three of nine musicians on the Ford expedition alongside Hilton Wright II. With the performances of ‘IYKTYK ‘, Lexbratcher a 22-year-old rapper and songwriter, is another sensation. She started rapping at the age of 9.

Other songs/singers include One Way Street by Reyana Roberts, an American singer, and songwriter known for her debut single Stompin Grounds, and ‘How I Feel‘ by Daniel Hackett, a Grammy-nominated artist.

At the time of writing, the reel reached 50k views, with more to follow soon after Shaq’s endorsement.

Also read: Putting $75,000 Worth Luxury Item On Display, Shaquille O’Neal Co-Signs Unique Song Recording Of Budding Artist

Shaq and his promotions

This is not the first time Shaq used his social media to influence and promote people. He is the spokesperson of ‘The General’ automobile insurance company. So it’s not just an unbounded duty of him to promote these talents but the person he has always been.

Shaq has endorsed and promoted many in the vicinity, the likes of which include Pepsi,  Adidas, Buick, Epson, Papa John, and many more. But with his recent acts, he must have thought it was high time to promote under-appreciated talents.

What do you think about Shaq’s newfound interest in showcasing lesser-known musicians? Let us know in the comments below.

Watch this story | “UFC champion Alexander Volkanovski parties with DJ Diesel Shaquille O’Neal after UFC 290”