Quite a few things in Carmelo Anthony’s life are locked behind heavy doors. While his podcast will soon announce his son Kiyan Anthony’s decision about his collegiate future, one thing remains unclear: Has the NBA legend been in a relationship following his divorce from La La Anthony in 2021? Some fans quickly jumped the gun after Melo’s most recent update on social media, all to do with promoting one of his brands.

While some followers jumped the gun, others knew the truth was just a click away, and they cleared the confusion.

The latest launch of ‘Oath of Fidelity’ wine, from Melo’s brand VII(N) The Seventh Estate, meant promoting the product. To do so, the Knicks legend also made an appearance on The Tonight Show with Jimmy Fallon, where Fallon asked Anthony how he got into the wine business. It started when he was playing for the Denver Nuggets, when “wine wasn’t a thing for the culture.” 

While his peers used to laugh at him for drinking wine, he saw an opportunity. Or, as he put it, “a gray area I wanted to attack.” This was a question he’d fielded before as well, and per an interview by Bon Appetit, Carmelo Anthony revealed, “I started off not knowing what I was doing, just having a glass of wine after games before I started collecting… I was spending a lot of money [on wine], so I thought, ‘I might as well put this money into my own thing.’ Once I had an understanding of what I really wanted, and after I felt like I perfected my palate, I was ready to enter the market.”

In 2022, he partnered with Asani Swann to enter the market, and their first label was the ‘2017 Oath of Fidelity Chteauneuf-du-Pape.’ And now that their latest label has hit the shops, they promoted Oath of Fidelity on social media as well. And one of Melo’s posts about the same was what started the confusion. The Nuggets legend posted a picture with Swann, in which both of them had a glass of wine in their hands. “Savoring every moment, one sip at a time 🍷 Oath of Fidelity is here,” Melo wrote.

Looking at the picture, a fan commented, “I thought this was a gender reveal.” However, that wasn’t the case. The photograph with his co-founder was from a previous video promotional campaign, where they launched their new product. “Here at VII(N) The Seventh Estate, we’re proud to introduce the Oath of Fidelity collection!🍷 Sign up to access your allocation of these limited-edition wines.” Surprisingly, there were others suggesting that the co-founders were in a relationship, too.

However, that’s very clearly not the case. And the truth, as mentioned earlier, was just a click away.

Apart from being a business partner, Swann has worked alongside Carmelo Anthony for years. She was Chief Strategist at Melo Enterprises, Inc., which involved brand strategy, development, business planning, and marketing activities related to 10x All-Star. That is why the relationship rumor was absurd, and people rightly shot it down.

Carmelo Anthony’s relationship status is unknown, but fans know where to draw the line

In April this year, Swann uploaded wedding pictures with her partner, Joseph Benjamin, writing, “Tribe of Benjamin 🖤.” He is an Emmy Award Winning Senior Audio Engineer with a degree of Masters in Business Management. Knowing this, a fan wrote, “She is married! Do your homework before you comment.”

Not just wine company, Asani Swann and Carmelo Anthony together are co-founders of Creative 7 productions. Launched in 2018, they have already done partnerships with known production companies like Plan B, Will Packer Productions, and Hock Films. “Calm down yall they’re just business partners 😂 She’s already married!!!” Another fan had a similar comment asking people to take a breather, “Calm Down People Caaaalm Down.”

The recent post was because they launched three new wines: 2020 Chteauneuf-du-Pape, 2022 Côtes du Rhône, and 2023 Chteauneuf-du-Pape. That’s what one netizen pointed out, “Guys they own a wine company together lol.” Being in the public spotlight, some celebrities are used to constant rumors about them, but one fan was tired of this. “People always speculating. Smh.”

There was one fan who wrote, “Clarity is important, cuz what are we saying here?!” clearly misinterpreting the post’s caption. Presumably calling this comment (and similar ones) out, another follower wrote, “They are talking business vineyards and capital gains, while some of y’all talking scandals, assumptions, and nonsense. See the difference 🍸💅🏾”

That said, as mentioned before, Carmelo Anthony has kept his personal life private, and as for his business partner, Asani Swann? She’s happily married to the love of her life.