Dwyane Wade’s Luxury Product Makes Appearance in $1.2 Billion Revenue Company’s Store

At this point, success might just become synonymous with Dwyane Wade. The champ has it all. He has successfully transitioned from his basketball career to business and fashion. Deals with numerous emerging and long-standing brands and stakes in some of the biggest sports franchises are just a part of his extending business. He has one leg in fashion and the other in the entertainment industry. Earlier this year, the champ proudly announced his second campaign with the luxury giant Versace. After becoming the fresh face of Versace men’s eyewear line, his second campaign introduced some striking choices for fashion lovers.

Moreover, these unique creations are available in one of the most luxurious and fans’ favorite stores. The champ recently shared a snap on his Instagram to allude to the fans that the glasses from his lineup will be present at the Sunglass Hut. As per a report curated by Zippia, the store earns $1.2billion as its annual revenue. Sunglass Hut has about 10,000 employees, and its revenue hit a peak in 2023.

Versace for Wade is always special. The champ has donned the Italian brand numerous times in his career while sitting in the front row at Versace fashion shows on multiple occasions. For much might not know, the dashing white ensemble Wade donned during his Naismith Basketball Hall of Fame induction ceremony in Missouri was also a custom Versace. Social media savvy surely didn’t miss the classic Versace Wade donned in one of his appearances at the Met Gala. As he is gearing up for the next Met Gala in May, we can expect some more Versace magic from the champ, and this time with his Versace glasses, too.

Dwyane Wade’s Versace Eyewear campaign

Wade’s campaign sees the Versace Profiles debut. The new project promises to bring a more personal look at the actors and actresses who starred in the campaign. The Miami legend’s Versace Profiles show his first NBA Championship ring, a camera, and a photo of his youngest daughter with his wife, Gabrielle Union, Kaavia.

Talking about his second campaign, the Miami Heat star shared, “I’m proud to be part of the Versace family, and I’m excited to launch my second eyewear collection with a campaign that’s personal and meaningful. Completing your look is all about the details and the new collection reinforces the importance of eyewear as an outfit’s finishing touch,“ Wade said in an interview with the brand.

Almost all the glasses feature a rectangular silhouette. The first two showcase a flat profile. The brand’s signature Medusa head logo details are also featured in the products with those famous dark gray lenses. Not just the design, the 3x champ shares a good bond with Donatella Versace as well. Just recently, Ms. Versace appeared in Wade’s podcast The Why. If this new collection is any hint, we can only wait for what the two have in store for us. Share your thoughts with us in the comments section below.