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Some fans were not on board with Mr. Beast and his challenge during the All-Star weekend. “Mr. Beast all-star segment. This wouldn’t happen in David Stern’s NBA.” In order to bring the ratings up, current commissioner Adam Silver decided to bring in YouTubers to connect with more fans. Another creator who was part of the weekend was Jesser. Even he got flak for his role, which was to judge the dunk contest. But his next collaboration is with Dwyane Wade, who obliged but not before the special cup of coffee.

Collab Soon 👀.” Jesser with 25.3M subscribers on his YouTube added to his story with the Heat legend. Later, the 3x NBA champion re-shared the story and plus added a story of meeting the 25-year-old. “Yo, it’s early in the morning with drinking coffee right now and Jesse just came to the office, shoutout to…Y’all might know him as Jesser, but we about to get him on this coffee pod right now.” Even though the content creator had coffee before, he couldn’t refuse the 13x All-Star’s creation.

I had a coffee on the way here but I got to try The Dwyane.” Yes, it’s a special cup of coffee customized by the Heat legend on his $1693 coffee machine. It’s TK-02, which is the most innovative espresso machine in its class, by Terra Kaffe. The company claims it has the next generation of premium coffee performance. That’s why Dwyane Wade customized a setting for his liking.

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It includes 2 shots of caffeine, a water volume of 4,2, and an espresso profile of TK starter. Since Jesser showed up early in the day, starting the conversation with a coffee is not a bad choice. The content creator, also played in the 2023 NBA All-Star Celebrity Game, before being part of the weekend. Do you know, he has already beaten a former champion, which was not too long ago.

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Before Dwyane Wade’s challenge, Jesser had already beaten a former champion

Known for creating basketball-related content, the acclaimed YouTuber has already collaborated with several superstars. The list of names is long, but a few notable names are Giannis Antetokounmpo and Gilbert Arenas. Another player on the list is former Lakers star and 3x DPOY. The contest he lost in was the three-point shooting contest.

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Each contender had 20 shots, and whoever scored the most would win. At first, it was exactly what fans expected. Dwight Howard dominated without breaking a sweat. Although not able to maintain 100% accuracy, he did stay ahead. However, it gave a glimmer of hope for Jesser to come back and nail the moment.

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So, yes, former champion Dwight Howard lost to a YouTuber, but let’s not forget it was a friendly challenge. Up next it is Dwyane Wade’s turn to beat the 25-year-old in a contest. But it won’t be as easy as it seems, it will be interesting to see who comes out on top.

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Is the NBA losing its charm by involving YouTubers like Mr. Beast and Jesser?

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Is the NBA losing its charm by involving YouTubers like Mr. Beast and Jesser?

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