Amid broadcasting rumors for ESPN, Dwyane Wade is already here with his on-screen presence. However, this comes as a part of an ad campaign by the $2073 worth brand that Google is in itself. The advertisement features the Miami Heat legend getting playfully roasted by his wife. Further showcasing not just his charm but also his comedic timing.

The ad features an out-of-breath D-Wade arriving from what seems to be a gift hunt. “Hey babe, you look different… Are those tears?” Gab hilariously asked in the commercial. “They’re not tears; it’s sweat. Do you know how hard it is to get these gifts?” the 3x NBA champ replied. And that’s when the Google Shopping text pops up on the screen.

Notably, this ad campaign comes after Google recently made some upgrades to the shopping experience for its users on the platform by incorporating AI into the mix. This fresh shopping experience is designed to make life a lot easier for shoppers—like Dwyane Wade—who are tired of the struggle. As per an article by PYMNTS, the update to the shopping platform by Google will be rolled out across the US in the coming week.

The inclusion of AI will provide for a more personalized, smarter way to find exactly what a shopper needs. Without breaking a sweat like Dwyane Wade in the commercial. And being based on 45 billion product listings, the aim seems clear—something for everyone.

“We know shopping is personal, and that’s what we’ve created with our feed. Personalization can create categories based on your recent shopping. We think it solves real shopper pain points. We think there’s a ton of opportunity to incorporate generative AI into the shopping experience,” Google’s VP of Consumer Shopping, Lilian Rincon, told PYMNTS during a press briefing.

Rincon aims to reimagine shopping into a more playful and visually engaging experience. Imagine searching for a “Men’s winter jacket for Seattle.” Google will give you suggestions perfect for that climate, with filters to narrow down your options. So, if you’ve ever felt like Wade running around finding the right gift, Google’s new shopping experience might just have your back! And yes, we agree; we’d love to see the Miami Heat icon have more on-screen appearances.

Will Dwyane Wade be joining ESPN as the broadcaster?

There’s a buzz around Dwyane Wade possibly joining ESPN as a broadcaster, and it’s not hard to see why. The Athletic’s Andrew Marchand recently mentioned that ESPN is eyeing the former Miami Heat star for a role on their studio shows. It seems like the network is still figuring things out for their top broadcasting team. But Wade’s name is definitely in the mix.

Now, this isn’t the first time when the 3x NBA champ’s name has been linked to a broadcasting gig. Remember his commentary during the Paris Olympics? That performance got people talking. Reports from August hinted that networks like Amazon and NBC were also interested in bringing him on board.

With NBC and Amazon set to shake up the NBA broadcasting scene in 2025, Wade’s options could get interesting. But what makes Wade stand out? Well, besides his Hall of Fame career, he’s been putting in the work. According to Richard Deitsch of The Athletic, Wade had been preparing with speech and vocal coaches ahead of his Paris Olympics stint.

If Wade does land at ESPN, he’d be joining the likes of Kendrick Perkins and Richard Jefferson. And if you were to go just by the charm and comic timing from the recent Google ad campaign, D-Wade is ready to appear on screen.