Dwyane Wade Celebrates Wife Gabrielle’s Major Milestone as 7YO Venture Kickstarts New Launch

When it comes to power couples, Dwyane Wade and Gabrielle Union never miss a beat. While Wade is rumored to be eyeing a return to the hoops world as an analyst after his Olympic run, Gabrielle has been busy carving her own success story. Just recently, she teamed up with her long-time hairstylist best friend, Larry Sims, to turn their 20 years of Hollywood glam expertise into something accessible for everyone. And of course, Wade couldn’t be prouder of his wife’s latest milestone.

If you’ve ever admired Gabrielle Union’s jaw-dropping red carpet hairstyles, here’s your chance to get that same star treatment without breaking the bank. Gabrielle and Sims have partnered with JCPenney to bring the exclusive SimStyled salon experience to select locations in Los Angeles and San Diego—just in time for the holiday season.

Taking to Instagram Story, the proud husband D-Wade gushed, “A big congrats to you both. The grind has been non-stop!”

Larry Sims has seen his work featured in the likes of Good Morning America, The View, The Today Show, and CBS This Morning among others. Celebrities like Zendaya, Venessa Morgan, and Gab herself frame the hair stylist’s portfolio. So now having worked in the glam for all those years, Sims wanted to bring a little of it to his audience off the camera.

“It’s ALWAYS Been A Dream Of Mine To Be Able To Bring The Same Level Of Service To Salon Clients Where Both Their Time & Hair Are Respected Consistently,” he said after noting the fast-paced world of red carpets and photoshoots. However, he won’t be alone. Gabrielle’s 7-year-old haircare line, Flawless by Gabrielle Union, will also play a big role in the venture. It’s a true family affair, with Sims not only co-founding SimStyled but also leading the charge behind Flawless.

“Larry Sims is not just a talented stylist; he embodies the essence of creativity and cultural connection that JCPenney stands for,” said Lisa Green, VP of Salon & Beauty at JCPenney. It’s not just about hair; it’s about celebrating individuality with style and value.

Gabrielle Union promises for a new kind of Salon experience

When it comes to textured hair, Gabrielle Union and Larry Sims know exactly what they’re doing. With 20 years of jaw-dropping hairstyles between them, the duo has crafted an exclusive eight-look styling menu for SimStyled, featuring glamorous red carpet-inspired options. But it’s not just about the looks—they’ve also trained JCPenney Salon stylists to ensure these styles work beautifully on all hair types and textures.

Even better, these luxe hairstyles won’t break the bank. Prices start at just $42, with optional add-ons like a haircut for $30 or a hydrating mask treatment for $24—an affordable way to get that A-list experience without spending like a celebrity.

For Sims, this partnership is more than just business—it’s personal. “Growing up in the Chicago area, JCPenney was a staple for my family’s fashion essentials, so collaborating with them now feels like a natural fit,” he said. His goal? To make stunning, salon-quality hairstyles accessible for everyone, using the Flawless by Gabrielle Union product line.

But don’t think it was a simple process. Narrowing down 20 years of iconic styles was a challenge. “We started with 26 [styles] because we’ve done so many,” Gabrielle explained. “Then, we worked with JCPenney to select a variety that meets all of our textured hair customers where they’re at, without making them compromise.” Gab and Sims took the joy of holiday season serious.