Earlier this month, Reebok announced Shaquille O’Neal as their new President of Basketball. He already started making his presence known as he signed upcoming collegiate star Angel Reese. She will join the sneaker brand effective immediately. But Reebok has not forgotten who actually earned them the recognition back in the 1990s. Although he has stepped into a management position, the Big Aristotle is also the face of the brand.

Notably, O’Neal signed with Reebok as a rookie. But after a concerned parent scolded Shaq for his Reeboks, the big man reconsidered his move. Now that he’s back with the company, fans are curious what will be new in the collaboration.

New-look retro Shaquille O’Neal shoes announced

To celebrate the Los Angeles Lakers legend taking the reigns as President of Basketball in the company, Reebok are releasing the Shaq Attaq ‘MVP’ later next month. Shaquille O’Neal earned three MVP awards in 2000: the league MVP, the All-Star game MVP, and the finals MVP. The shoes are an ode to the greatness of Shaq and his dominance around the turn of the century.

Since he got these MVPs during his time with the Los Angeles Lakers, the shoe has hints of purple and gold. It has a black and white outsole, but the branding and accents are gold and purple. On the back of the shoe, his dunkman logo is placed across the words ‘SHAQ’. Images of the shoes were shared by SneakerNews.

The shoe is also set to bring back its iconic ‘pump’ technology, and the shoes will feature a pump on the tongue of the shoe.

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Reebok will release the new version on November 3rd. Further, the price will be $180 for a pair. This is sticking with Shaq’s pursuit of making affordable shows for the people; aa journey that he started in 1998 after getting cussed out by a middle-class mother.

Shaq was forced to change the price of his shoes

Back in the 1990s, Shaq was signed to Reebok. But after an incident in 1998, he decided to end his collaboration with the company.

Back in 1998, while Shaq was leaving the arena after a game, he met a middle-class mother. The woman was cussing Shaq out and told him that his shoes were too expensive for kids to afford.

O’Neal told her that he had a few thousand dollars on him at the moment, so he would give her that so she could buy for her kids. This made her reject the money as she didn’t understand why the legend wouldn’t make his existing shoes more affordable.

After thinking about it for a while, Shaq decided to cut ties with Reebok and start his own shoe line with Walmart, which would be affordable for everyone. 25 years later, O’Neal is back at Reebok and he has brought his consumer conscious mindset with him!

What do you think of Shaq’s new shoes? Let us know in the comments!

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