All seems right in the world after Charles Barkley called off retirement. We’re going to see the unfiltered, over-the-top, smack-talking Chuckster for “years to come” on TNT. In the biggest news of the sports media scene right now, it might be easy to forget how we got here. Barkley defied PR gag orders to blast Turner for not doing enough to save jobs at TNT. When the NBA rejected WBD’s matching offer, he slammed the league too. He chose to retire, seemingly accepting that TNT had lost the NBA for good. Then he hinted that he could change his plans if Turner or any network met his terms.
Barkley is TNT Sports’ best chance of survival in a competitive sports media landscape. To maintain that connection, Barkley reacted to the NBA severing a 35-year partnership by giving his conditions to salvage Turner.
What made Charles Barkley change his mind?
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The NBA media rights saga had more plot twists than a week full of The Young & The Restless. Charles Barkley beat TNT to the punch by reacting to the NBA rejecting their offer. After a scathing statement, he gave his honest thoughts to the media, hinting that retirement was not the only thing on the table.
Despite previously claiming he had a ‘free agency’ clause in his existing contract, it wasn’t that easy. The Inside Guys signed 10-year contract extensions in 2022, shortly after Barkley almost defected to LIV. It was speculated to be worth $100 million. Now Chuck revealed, “My deal is 10 years, $210 million.”
Immediately after TNT lost, Barkley told The Athletic that it falls on Turner to negotiate his opt-out clause. “Turner has to come to me ASAP and they have to guarantee my whole thing or they can offer me a pay cut, which there is no chance of that happening and I’ll be a free agent.”
As much as Barkley joked he had plenty of money and he’d be a fool to work till he was 70, he was not going to be a fool who got stiffed. He had the potential to be the most expensive free agent in sports media. Amazon and other networks were interested in signing the Inside Guys. It was estimated that they could command an annual pay as high as $20 million from their current $10 million salary.
Given his worth in the business, Barkley wasn’t going to go below the agreed $210 million. He isn’t seeking a raise but said he was speaking to other networks in case his contract was not honored. It does seem that the Warner Bros. c-suite received the memo.
Chuck gets his way
Barkley’s endgame was to preserve the jobs at TNT, including his own. Despite his tirade at the execs, he never intended to leave his crew in the lurch. He was even reluctant to restart with new colleagues at a different network irrespective of a raise. So his statement could sound like a 180 on his previous stance.
While he says, “I’m looking forward to continuing to work with them both on the shows we currently have and new ones we develop together in the future. This is the only place for me.” He also added, “I’ve been impressed by the leadership team who is fighting hard and have been aggressive in adding new properties to TNT Sports, which I am very excited about.”
Note: Barkley is still not in favor of Turner suing the league. However, he is supportive of their move to grow their sports catalog. TNT Sports still has NCAA men’s basketball and Big East basketball. They have sub-licensing deals to air the College Football Playoffs—Chuck’s other favorite sporting event—and have been growing in NASCAR and tennis too. Barkley has pretty much established himself in hockey through NHL on TNT, and he’s already involved in golf.
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This new arrangement seems to not only keep his salary intact and his original staff, but Barkley’s and TNT’s statements also indicate the Emmy-winning analyst might have more creative liberties too. So after complaining about how things have been running, Barkley might be getting the means to run the TNT revival show.
Stay tuned for more updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.
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