Carmelo Anthony Stays Loyal to Own Venture While Supporting Dwyane Wade’s $5 Million Brand

“New creativity, new excitement, and youth.” Carmelo Anthony was loud and clear about what set his Wine Brand VII(N) The Seventh Estate apart from his competitors. This naturally had to include Dwyane Wade’s Wade Cellars, launched around 8 years before Melo stepped into the Wine industry. Even though this makes them rivals in an industry that is projected to evolve into a $44.4 Billion market, D-Wade invited Melo to his star-studded event organized under the banner of Wade Cellars. Thanks to their decades-old friendship. However, Anthony did something at Wade’s event that let’s say was… interesting.

Imagine a massive Nike event, and suddenly, the founder of Adidas walks in, casually promoting his own brand. Carmelo Anthony did something along the same lines. Wade Cellars’ official Instagram page shared a post about the latest edition of When We Gather, their signature wine and food event.

Among the elegant snaps was one of Carmelo Anthony standing alongside Dwyane Wade and Chris Paul, holding a bottle of Peace and Power Saint Emilion Grand Cru Red. A product of his own wine brand, VII(N) The Seventh Estate. Fans would have to agree that bringing your own wine at Wade Cellars’ event is lowkey wild.

For those unfamiliar, When We Gather is the Miami Heat icon’s way of celebrating excellence in food and drink from people of color. The latest gathering took place in San Francisco. And if the Instagram post was any indication, it was a packed and lively affair. “We had another INCREDIBLE “When We Gather” in the great city of San Francisco for All-Star Weekend at @chottomattesf… Thank you to @jpmorgan Wealth Management,” the caption read.

But don’t think for a second that Melo was solely relying only on Wade’s event for promotion. Earlier, at House of Robb San Francisco, he was busy discussing VII(N) The Seventh Estate’s first Napa red alongside co-founder Asani Swann and Robert Mondavi’s Kurtis Ogasawara. It’s clear that if there’s one thing Melo knows, it’s how to keep his brand in the conversation.

Carmelo Anthony intends to make his wine brand reach $5 Billion mark with one specific plan

Melo has set his sights on a major milestone for his wine brand. He aims to carve out a significant share of the industry projected to reach $500 billion in the coming years, as confirmed by Anthony himself at the Wine and Spirits Festival in September last year. The former NBA star shared his ambitious outlook on the booming market.

The former New York Knicks star who has long been passionate about wine, made it clear that his goal isn’t to dominate the entire industry but to claim even a small piece of it. “I just want a one percent, half a percent of the industry,” he stated during the event. While that might sound modest, in reality, it translates to a staggering $5 billion—no small feat by any measure.

Yet, given his long-standing association with wine, dating back to his days with the Denver Nuggets, Anthony is far from a newcomer in this space. With a clear vision for reaching this monumental target, the 10x All-Star outlined a crucial aspect of his plan.

“What we try to do is, we try to be authentic. We try to give you big… Try to give you great product, we try to give you a great brand… We try to give you great content. And when we actually able to tell the whole story, then that’s where things will start to turn around for us,” he explained. And with his marketing genius, Melo might very well make his desire come true. Case in point: recent promotion of his own brand at D-Wade’s event.