“I’m proud of him that he took it upon himself to set a little business up for him and not wait for me or his mom to set it up. It’s like he’s doing it himself.” Carmelo Anthony proudly spoke about his son, who was able to start his business before starting his NBA career. Kiyan Anthony already has an NIL valuation of $1.1 million, with some notable deals to his name. However, the 17-year-old recently collaborated with another fashion brand during his visit to the MSG.

“A night at the Garden @americaneagle #AEpartner.” The son of Carmelo Anthony was in attendance for one of the recent Knicks game and wore the pieces from American Eagle. American Eagle Outfitters has a market cap or net worth of $2.67 billion as of February 24, 2025. Kiyan Anthony flexed those 4 items in his story, but his father was fixated on another accessory. He commented, “Frames go crazy!!!”

In his story, the Syracuse commit did not mention the name of the brand of his glasses but showcased his favorite outfit. AE Heavyweight Fleece Button-Up Hoodie, AE Boxy Sueded Jersey T-Shirt, AE Relaxed Cargo Jean, and Asics GEL-1090V2 Sneaker. The total worth of his outfit as per the website comes to $200. Unlike Carmelo Anthony, who chose to focus on glasses, Kiyan’s mother commented on the entire fit game.

La La Anthony commented, “🔥🔥🔥🔥🔥.” A few months ago, Kiyan followed in his mother’s footsteps as he chose the same billion-dollar company that represents his mother. The post read, “WME Sports is proud to announce we have signed Long Island Lutheran guard Kiyan Anthony to exclusive NIL representation.” In June, The BMF star signed with them, and in November, Kiyan Anthony followed suit. So, let’s look at other NIL opportunities of the four-star recruit.

Looking into Carmelo Anthony’s son’s $1.1 million valuation

The 10x All-Star recently spoke about having a conversation and educating his son about taxes.”I told him the other day, I said, you in my tax bracket now. You 17 in my tax bracket… you part of the 1%. So now I can’t hide that information from you. I got to tell you, you’re getting 60% of your money taken.” Carmelo Anthony‘s son is making moves in the business world. His clothing line, ‘One Way’, started in 2023 in partnership with his friend Jadyn.

Apart from that, Kiyan Anthony also signed three different NIL deals two years ago. The 17-year-old signed with PSD Underwear in September 2023, then Nerf, and signed his third NIL deal with the Mamba & Mambacita Sports Foundation on October 26, 2023. That is why his previous NIL valuation came to $1.1 million.

That ranks him 10th in high school basketball NIL rankings, as per On3. Apart from off-court success, next season will be Kiyan’s first season with Syracuse, the same place where Carmelo Anthony began his legacy. If everything goes as per the plans, he might soon make his NBA debut, maybe with the Knicks at the Garden!