Carmelo Anthony was never just about getting buckets, he has always had a bigger vision. From dominating the NBA to building a business empire, Carmelo Anthony has dedicated years to broadening his business ventures beyond the basketball court. This isn’t just some side hustle; Melo is playing chess, not checkers, and every move he makes is about leveling up.

With a sharp eye for opportunity, he’s been stacking wins in entertainment, fashion, and investments, and this latest venture proves he’s thinking way bigger than just the U.S. Positioning himself for significant global success, Anthony’s journey is evolving into an exciting new chapter. He has teamed up with the right people who understand and share his vision.

Asani Swann, Carmelo Anthony’s business partner and a sports business executive, shared the story behind their wine company’s inception during an interview at The Sports Brunch, hosted by NBC Sports and shared on YouTube.

She revealed, “The name of our wine company is the Seventh Estate. And we’re selling all of our wines.” According to Swann, Melo’s business ideas often start as personal passions. “I want to go to France and make wine,” he told her. That simple statement sparked their journey.

At first, she responded casually: “I was like, ‘Okay.’” But then Melo added, “And then I want to drink it.” Again, she played along: “I was like, ‘Okay.’” What began as a lighthearted exchange soon turned into a real business opportunity. “So maybe there is a business here, and so I did go on that trip with him to France.”

She then elaborated on their focus to suit the palate of billions worldwide, saying, “I always say I want to create wine for every palate in every pocket. What’s really important is that, first of all, there are billions of people in the world. Which means that we all have different taste profiles that we lean towards.” Divulging that versatility is their strong suit. Catering to the needs of their consumers is what they focus on. 

Now, Carmelo Anthony has already amassed a fortune. Owing to his diversified portfolio in businesses. He has delved into multiple avenues, from lifestyle to investment and even entertainment. Let us take a look.

Carmelo Anthony: A business mogul and philanthropist

Carmelo Anthony did not just excel on the hardwood. He successfully transferred his acumen on the court into the world of business. He always had his hands in a little bit of everything. After calling it quits on his basketball career, he has been making even bigger moves off the court. From producing films to launching lifestyle brands and giving back to the community, Melo’s proving he’s got way more than a smooth jumper in his arsenal.

Anthony established Creative 7, drawing inspiration from his iconic jersey number. This entertainment company lets him dive into the world of film, TV, and digital storytelling. Then he founded Stay Me 7o, which is a lifestyle brand that is centered around authenticity, self-expression, and staying true to yourself, which is pretty much Melo in a nutshell.

But he’s not just stacking wins for himself. The Carmelo Anthony Foundation is all about giving back, focusing on social justice, education, and helping underprivileged communities. And then it comes to smart money moves,  he founded Isos 7 Sports Investment.  A strategic investment firm that helps build for the future. 

From sinking game-winning shots to crafting exquisite wines in France, Carmelo Anthony, like many others, is a prime example of the evolution of the modern athlete.  Success isn’t confined to the court. By embracing new ventures and cultures, Melo is not just building a brand; he’s cultivating a legacy that transcends sports and resonates in the global market