The impact of the Air Jordan sneakers is inconceivable and it’s only bound to grow. One of the brand’s seasoned athletes, who is a 12x NBA All-Star, is set to release his new line of Air Jordan sneakers. While Michael Jordan‘s brand faced a temporary setback due to backlash from Utah Jazz fans, the revered point guard explained the significance behind these shoes.
Ahead of the Golden State Warriors‘ season opener against the Phoenix Suns, the 38-year-old star is gearing up for his power performance alongside the launch of his new AJ 1 Low OG ‘Give Them Flowers’.
12x All-Star is proud of the latest Air Jordan collaboration
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New Warriors star Chris Paul has just announced a revised release date for his highly anticipated sneaker collection. The stylish AJ 1 Low is set to make its debut on October 24 this year. These sneakers will be accessible for purchase at Nike’s physical and online outlets, through the SNKRS app, and at affiliated Jordan brand retailers, priced at $140.
Speaking of the sneakers, Paul said, “It’s one thing from a distance and when you get up close, you get a chance to see the flowers and design, and whatnot.” He added, “That’s what it is about. It’s about giving people their flowers while they can still smell them.”?
This premium iteration skillfully combines the elegant shades of ‘Light Cream’ and ‘Sail’ to create a versatile and sophisticated aesthetic. The hallmark Nike Air logo proudly rests atop a crisp white tag. Notably, the reverse side of this detail bears the inspiring phrase “Give Them Flowers”. As the player explained, the expression signifies acknowledging and appreciating people for their achievements by presenting them with flowers.
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While it’s anticipated that Chicago Bulls icon Michael Jordan will enjoy a surge in sales upon the release of this AJ 1 Low, there was a recent hiccup in the sales journey of one of his brand?s creations.
Why were Utah Jazz fans upset with the celebrated Jumpman logo?
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Just recently, a Utah Jazz T-shirt that sported the iconic Jumpman logo ignited a significant uproar among loyal Jazz fans. Jordan and Chicago Bulls triumphed over the Utah Jazz twice in the NBA finals. The sight of the Jazz’s name placed beneath the Jumpman silhouette triggered memories of those painful defeats, stirring raw emotions among the fan base.
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It’s important to note that the Jumpman logo is essentially a representation of the 6x champion himself, symbolizing his legacy in the world of basketball. The Utah Jazz T-shirt in question was, in fact, part of a uniform design adopted throughout the league, designed with the best intentions.
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Nonetheless, the backlash from passionate fans was swift and resounding, with many criticizing the designer for the perceived insensitivity. In response to this outcry, the store decided to halt the sale of the T-shirt, recognizing the deep emotional connection that sports fans often have with their team’s history.