When your last name is Jordan, every move is under the public lens. Following his high-profile split with Larsa Pippen, Marcus Jordan has found it hard to stay away from the news. Despite the recent upheaval, Marcus can always rely on one constant in his life- the support from his mother, Juanita Vanoy.

It’s no secret that the mother-son duo are fond of each other. This was evident when Marcus celebrated Vanoy’s birthday back in June with a special dinner and a bottle of her favorite wine the Unico Vega Sicilia, Ribera del Duero 2012. Carrying on their strong bond, Vanoy was there to congratulate her son on his latest venture.

Despite the paparazzi’s attention surrounding Jordan Jr.’s personal life, another story deserves attention. Marcus Jordan, who has been making a name outside of his father’s enormous shadow, entered a significant milestone in his career. His involvement with a tech startup WaitTime, aimed to solve crowd management issues with the help of real-time data analytics, has begun to gain international attention after nine years of work.

“Launching a tech startup is daunting—9 out of 10 fail within two years,” as he shared on his Instagram last week. The caption further read, “After 9 relentless years of hard work and perseverance, the WaitTime story is now being heard around the world.” This achievement didn’t go unnoticed by his mother, Juanita Jordan.

In response to his post, she penned a short yet meaningful message. “Congratulations love you, son,” mentioned the proud mother, via her Insta story on August 12, sharing the original post from his son. Juanita Vanoy has always made sure to support her children by celebrating their personal and professional milestones and this occasion was no different.

For Marcus Jordan, WaitTime’s success adds to his growing stature as an entrepreneur. On May 23 this year, Trophy Room, a high-end sneaker store offering exclusive Michael Jordan sneakers, founded by Marcus, celebrated its 8th anniversary. It took some time for him to convince his father but he hit the ground running with Trophy Room.

The development with WaitTime comes to light following the recent scandal involving the son of His Airness as he vacations with his new rumored girlfriend, Ashley Stevenson in France, following his split with Larsa Pippen.

On August 7, Paparazzi stills showing Jordan Jr. appearing to inhale a white substance with a metal device during what seemed to be a light-hearted dinner with friends, started to make rounds on social media. The substance remained unidentified, leaving room for speculation.

Still, while his personal life may divide opinion, Marcus is proving that he is more than just the son of a basketball legend with this latest venture gaining traction. But what more do we know about WaitTime? And how it could affect your daily life.

Marcus Jordan’s new venture: Everything you need to know about WaitTime

We’ve all been at a concert, sports event, or even a theme park, and the frustration of waiting in long queues for a product or service is real. That’s where WaitTime steps in. The company’s innovative technology combines surveillance with real-time data analytics to monitor and manage crowds, reducing wait times and improving the overall experience for everyone involved.

But the magic of WaitTime doesn’t stop at crowd control. Imagine being able to stroll through a stadium without the usual stress of missing the game’s biggest moment because you’re stuck in line for a snack. With WaitTime, that’s becoming a reality. Businesses can gain essential insights from the data gathered by their system to better understand peak times, allocate resources efficiently, and even boost income by removing bottlenecks.

Marcus Jordan’s tale shows how hard it is to live in the public eye. Even though the recent controversy has gotten a lot of notice, what really needs to be praised is his commitment to new ideas with WaitTime. What do you think about Marcus Jordan’s new venture? Share your thoughts in the comments below!

Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.