Ever since Derrick Rose became a father, he wanted to do right by his children. “Growing up without my dad being around, it’s definitely going to help me to raise him.” After he retired from the game, the youngest MVP in the NBA’s history is naturally spending more time with his family. But also expanding his other business, especially working with the brand he signed in 2011. Despite being signed with Adidas, it seems his kids prefer Nike.

“HE JUST WANTED SHOES WHEW A TEENAGER😩.” Alaina A. Anderson Rose, wife of the Bulls legend, shared a few snippets of the family’s Christmas celebrations. The entire blended family wore matching PJs during the family holidays. In the snippets, it was Derrick Rose Jr. the oldest kid of Pooh with his ex-girlfriend, Mieka Reese, standing with plenty of Nike sneakers boxes. The valuation of the company, according to Statista, is $30 billion. But, amid all those Nike boxes, there was a box of Adidas’ acclaimed Yeezy Boost 700.

Even though Nike might be a favorite of Derrick Rose’s kid, his wife, Alaina was worried about the number of boxes of different kicks. The eldest son of the 36-year-old is on his hooping journey. In April this year, he also won an AAU chip after a major contribution. The caption of the celebratory Instagram post read, “PJ hit a dagger three to put the game away 😮‍💨.” And now, the Chicago native can focus more on his kid’s journey. Similarly, D-Rose also made sure to help other kids on their journey, thanks to Adidas.

“High school is where it all started for me, which is why I’m excited to announce the first Rose school with Simeon Career Academy. That foundation made me into the player and person I am today.” The 3x NBA All-Star’s contribution to the Simeon Career Academy was commendable. He helped his high school achieve unprecedented heights with two straight state championships. It’s the way Derrick Rose would help others.

“But this isn’t just about basketball—it’s about providing opportunity, inspiring the next generation, and showing young athletes that they can achieve anything.” That’s why Adidas joined in with this special project to continue the legacy of the Windy City Assassin. Let’s look at another project that the athleisure brand has already launched with the 16-year NBA veteran.

Derrick Rose and his partnership with multi-million brand

Even though D-Rose suffered an ACL injury just 64 days after signing the contract, Adidas has not budged till today. He signed a $190 million initially, and it seems the partnership is going well on all fronts. They recently collaborated with another brand with revenue between $200 million and $300 million, per Vogue.

“Chapter II of an eternal story. The II Basketball. 12.06.24.” For the photoshoot, Derrick Rose was in mid-air, appearing to dunk with Adidas and Fear of God tagged in the photo on Instagram. Jerry Lorenzo, the founder of Fear of God, even commented thanking him for the opportunity. “Humbled to have this opportunity… Same game, new chapter… wishing you the very best 🌹.”

They have already launched a new collection of shoes, jackets, t-shirts, and track pants. It’s great to see Pooh continue to venture out with other businesses. Also, he continues to help his kids on their respective journeys.