There’s only one legend in NBA history who carries both “The Question” and “The Answer” with him. And it’s the 11-time All-Star and cultural icon, Allen Iverson. “The Question” and “The Answer” aren’t just a part of Iverson’s legacy. They’re synonymous with Reebok’s footwear line. After retiring from all forms of basketball in 2013, fans may have thought AI’s story in sports had ended. But more than a decade later, this legend might be gearing up for a return.

Iverson recently hinted through an Instagram story at the possibility of taking on an entirely new sport after his NBA career. And Reebok could be right there with him.

The 49-year-old took to Instagram to share a message with his fans, reflecting on his decade-long relationship with Reebok. In the story, Allen showcased the iconic “The Question” series from Reebok, but that’s not where the story ends. What really caught fans’ attention was Iverson’s bold statement, “I might start golfing”.

He didn’t leave it there, he followed up with a question that sent fans into a frenzy, “WOULD YOU WEAR A REEBOK QUESTION GOLF SHOE?” 

When Iverson was drafted into the league in 1996, he immediately inked an endorsement deal with Reebok. From that moment on, Reebok sneakers became a staple of his game. Throughout Iverson’s career, the player and the brand experienced immense success together. And their bond has remained strong even after his retirement.

From the post, one thing is clear. The idea of AI stepping into the golf world while staying true to his Reebok roots sparked plenty of curiosity. Could this be Iverson’s next big move? Fans are eagerly waiting to see how this unexpected shift unfolds. But do you when and how this relationship between Allen and Reebok actually started?

Allen Iverson and his decade-long partnership with Reebok

In the mid-1990s, Reebok was on the hunt for a superstar who could take the brand to new heights. They needed someone fresh, charismatic, and electrifying. A star who could lead them to a whole new level of success. Then they found Allen Iverson. With his dynamic play on the court and a genuine connection with young people off it, Iverson was the perfect match for what Reebok needed. On November 28, 1996, Iverson signed a lifetime endorsement and marketing contract with Reebok, and the partnership has been thriving ever since.

The deal was an extension of the 10-year, $50 million contract that Allen Iverson signed after being selected by the Philadelphia 76ers with the No. 1 overall pick in the 1996 NBA Draft. By then, Iverson was already a beast, having made his mark while playing college basketball for the Georgetown Hoyas. Despite his height disadvantage, Iverson resonated with young fans in a way that taller players couldn’t. His style and swagger, rooted in hip-hop culture, made him relatable to kids who embraced the music and lifestyle of the time.

As Paul Fireman, chairman, and CEO of Reebok International Ltd., put it, “Anyone who watches Allen knows he plays for the love of the game, which provides today’s youth with an example of how to live their lives as all of us want for our children.” Allen wasn’t just a basketball legend, he was an icon who represented much more than just the sport.