Fan of mountain biking since the 2001 season, Reggie Miller has time and again endorsed everybody to do the same. So, when one of the biggest stars of the NBA does a collaboration with a two-wheeler brand, no doubt Miller would support it. The Los Angeles Lakers superstar amidst his Olympics practice has found time to give back to society. On Monday morning, Canyon Bikes announced a new initiative with LeBron James called ‘Find Your Freedom’. Although signed to a rival brand, Miller who a few months ago participated in a race was eager about LeBron’s latest initiative.

In addition to the marketing initiative, Canyon and LeBron are also partnering in a more meaningful way. The brand will provide bikes to kids at I PROMISE, a public school James supports through the LeBron James Family Foundation (LJFF). And cycle enthusiast Reggie Miller couldn’t be more excited. He uploaded multiple stories supporting the initiative from Canyon, which recently raised $30 million, as per reports.

“This is going to get so many kids, women and POC on two wheels, fantastic job @kingjames.” But first, Reggie Miller wrote, “YAAASSS Sir @kingjames” in his story on the post shared by Velo. The page provides information on all things road and gravel by cyclists, for cyclists.

LeBron James on his account posted about the partnership and wrote, “Find Your Freedom! 🚴🏾‍♂️🙌🏾👑 From childhood until today, I’ve had a long-time connection to bikes. For me, they’ve always been a way to overcome your barriers, to liberate and empower and to wander, and wonder.” 4 years ago, Reggie Miller called himself a wannabe mountain biker but has come a long way since then.

Reggie Miller and his second love

The Pacers legend has been promoting Santacruz bicycles for quite some time now. Plus, the 58-year-old has also built a garage space for his bikes. Reggie Miller has also received a custom green hornet in XXL size for his 6-foot 7-inch frame. It was in preparation for his Enduro race debut in March this year.

“WOW WOW WOW!! So most of you know from my race schedule that I signed up to for my FIRST Enduro race. And boy it didn’t disappoint!!” wrote Miller in his Instagram post. Highlighting how the conditions added to his anxiety because it was rainy/misty/cold. “I really do appreciate all the encouraging words out on course from the fellow riders who came in all shapes and sizes. My @santacruzbicycles Hightower handled like a dream, I’m very blessed/fortunate to be with the BEST brand in cycling.. #EnduroFinisher.”

Miller finished the race as #1 and had a 6-minute gap to his nearest rival. Not only LeBron but Miller too does community work, as Mazda Quick n Dirty Mountain Bike Racing appreciated his work. They announced their Filthy50 race will have a cash purse of 6k with equal pay for the women’s and men’s expert categories thanks to Reggie Miller.

Stay tuned for more such updates, and to follow what Shaq’s ex-agent, Leonard Armato, has to say about the infamous Shaq-Kobe feud, Caitlin Clark’s Olympic snub, and more, watch this video.