Apart from being a 3x NBA Champion, Dwyane Wade is a serial entrepreneur. Plus, he does modeling, wears the hat of an executive producer, and recently even did broadcasting during the 2024 Olympics. There were also reports of networks interested in hiring the Heat legend for an analyst role for the upcoming season. But his next project is none of them. Surprising right?

“Yo, for everybody who follows me man, first of all, I appreciate you guys. I just post content that is digestible for my friends, family, and the people who I want to see it,” Dwyane Wade, shared an Instagram story and laid down the plans to post more of his podcast content.

There is already a significant change and the push in the strategy is visible. After his statue unveiling, the first episode was with his son Zaire. Including that, there have been a total of 11 episodes in 3 months.

“But you guys about to get a lot of WY content. Alright! You all will get a lot of WY network content on my pages as this is where my focus is right now, I’m excited about this network with my family, friends, and guys.” The Marquette alum specified on “playing by own rules,” when he discussed the changes in his social media content.

“So, you all about get a lot of WY network content on my socials, so I appreciate you guys.” Before concluding his story, he also suggested to his fans that the content would look, sound, and feel different from other content pieces available on the net. He also urged his 20 million followers to subscribe to his YouTube channel. Yet, he is not the only one in the Wade family who wants to focus on content, moving forward.

Dwyane Wade has competition at home when it comes to $30.34 Billion

In the Wade clan, apart from the NBA champion, other people are also successful in their paths. Gabrielle Union continues to showcase her acting prowess now, and she’s an entrepreneur as well. Even Zaya runs Translatable, a digital platform to engage young people and create a safer community.

Kaavia, the youngest kid in the family, has her own social media account. But it’s Zaire who wants to enter into the content creation place.

As per ‘Polaris Market Research,’ the entire digital content creation market in 2023 was $30.34 billion. On Dwyane Wade’s podcast, the 23-year-old said, “Besides that, I’m trying to get into the content world, so hence, my first time on the Pod, got a new YouTube, I just did a little self-promotion there, but um, besides that, taking it day by day.”

But that doesn’t mean he has given up on his NBA dream. In fact, Zaire continues to work hard despite missing out on the G-league draft last year. It will be interesting to see how much varied content will be from his father’s.

And does the announcement from Dwyane Wade confirm he is not taking up any analyst role in the upcoming season? Because he plans to establish a personal brand, only time will tell the real outcome.