Michael Jordan is again in the spotlight for his recent success story. He recently achieved a new milestone in his entrepreneurial journey as he got listed in the Forbes 400 list of ?America?s wealthiest people?. Ranked at 379, the Chicago Bulls legend is the first ever professional athlete to enter this exclusive list.

The NBA legend seeks to further expand his multi-billion dollar business empire within the next 192 days.

Michael Jordan Set to Further Expand his business empire

Anyone with a remote interest in the NBA or sneaker culture understands the incredible journey of the ?Jordan? brand. A trailblazer in the truest sense, Michael Jordan entered the NBA in 1984. In his first sneaker contract, he signed a five-year, $2.5 million deal with Nike in 1984. His contract with Nike redefined how brands signed individual athletes and even celebrities to shoe deals.

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Jordan?s first shoe, ?Air Jordan 1?, sold at a retail value of $65. The Jordan Brand had made Nike more than $100 million by the end of that year. This prompted other competitive brands to shift their marketing focus to individual athletes instead of teams. The ?Nike-Jordan? partnership?paved the way for other athletes to make millions from sponsorships, revolutionising athlete endorsements forever.

After the recent news of Michael Jordan making the Forbes 400? list of ?America?s Wealthiest People?, the 6x NBA champion looks to further expand his business empire with the release of the new Air Jordan 11 ?Space Jam? in the summer of 2024. The shoe boasts a rich history dating back to the 1995 NBA Playoffs when Michael Jordan first wore these iconic kicks. The shoes became even more popular and culturally relevant after the release of the famous ?Space Jam? movie on the silver screen in 1996.

Michael Jordan?s sharp entrepreneurial mind has allowed him to live his life ?King-size?. The astronomical profit of $2.7 billion that he earned from selling his previously owned NBA team for a whopping $3 billion, has made Jordan a certified entrepreneurial wizard.

Michael Jordan joins the ranks of Elon Musk and Jeff Bezos

After the sale of his previously owned NBA team ?Charlotte Hornets?, the Chicago Bulls legend is now worth $3 billion. He is the richest sports athlete of all time, with his name in the Forbes 400 alongside famous billionaires like Elon Musk and Jeff Bezos.

Apart from his life-altering collaboration with Nike through ?Air Jordan?, the Chicago Bulls legend also has several other endorsements with global brands like McDonald?s, Gatorade, and Hanes among others.

He also owns multiple business ventures from restaurants to professional sports teams. The Chicago Bulls legend owns a NASCAR team, an NBA team (still a minority stake owner in Charlotte Hornets), and even has his own exclusive golf club in Florida called the ?Grove XXIII?.

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What are your thoughts on the release of the Air Jordan 11 Low ?Space Jam? edition releasing in the summer of 2024? Let us know in the comments below!