
USA Today via Reuters
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O’Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports

USA Today via Reuters
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O’Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports
Hey Siri, Alexa, Gemini, and everyone there! Define ambitious in basketball terms: Shaquille O’Neal! (Should be the answer!) “I want to be on that Forbes list… Because when I seen the article, I was like… ‘Well, I gotta be number one, two, or three. I wasn’t in that thing at all.” You could almost feel Shaquille O’Neal’s frustration when he realized he didn’t make it onto the 2024 Forbes World’s Billionaires List. Believe it or not, some reports suggest Shaq doesn’t even keep close tabs on his net worth. So, it’s entirely possible he had no real idea of where he stood financially. But once the truth hit him, Big Diesel decided there was no more waiting around — he’s made it clear he’s on a mission to enter the billionaire club.
And guess what? His next big move through the Authentic Brands Group could help him do just that. Let’s not forget about his previous success with the ABG group. His partnership with the group has already been a massive win. “Through his bigger-than-life personality, he has turned himself into one of the strongest sports brands in the world,” said ABG’s president and chief marketing officer, Nick Woodhouse. That’s a serious compliment, and it shows just how valuable Shaq has become beyond the basketball court. In return for partnering up, he became the second-largest shareholder in Authentic Brands Group, giving him a slice of ABD-owned companies like Forever 21 and JCPenny.
No surprise that Shaq still calls this his real turning point in business. And now, things might be about to get even bigger, with ABG eyeing a move that could put Shaq in part ownership of Guess Inc., a fashion brand valued at a whopping $650 million. According to an article by Apparel Resources, insiders reveal that Authentic Brands Group is thinking about throwing in a competing offer to buy Guess Inc.
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The word is, ABG is preparing a bid to challenge WHP Global’s $13-per-share all-cash offer from March. People close to the situation — who asked not to be named because discussions are still private — say talks are happening, but nothing is set in stone yet. Authentic Brands, for its part, has stayed quiet and declined to comment.

USA Today via Reuters
Jun 2, 2022; San Francisco, California, USA; Former NBA player Shaquille O’Neal before game one of the 2022 NBA Finals between the Golden State Warriors and the Boston Celtics at Chase Center. Mandatory Credit: Darren Yamashita-USA TODAY Sports
Meanwhile, Guess recently announced that a special committee of independent directors has been put together to look at WHP Global’s proposal. As part of that deal, some existing shareholders would get to keep their stakes. Despite that, there’s no denying this could be a huge addition to Shaquille O’Neal’s business portfolio. And fans should eagerly hope for his further success as he does no hesitate in sharing his pearls of wisdom in the field of business:
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Shaquille O’Neal’s tips for young entrepreneurs
If you’re just stepping into the business world, some advice from Big Diesel might be exactly what you need. In a video on his YouTube channel in October last year, the seven-foot NBA icon sat down with a group of young entrepreneurs and athletes, sharing thoughts on how to grab your first big break — and the key habits to hold on to.
Shaq didn’t just talk in generalities; he pointed out two personal mantras that have shaped his journey. “The two things that has helped me, discipline and listening. You know one of my favorite quotes is ‘The greatest leader is the one who hire people that are smarter than them. You guys are here because you are smart,” he said.
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What’s your perspective on:
Can Shaq's business moves make him the next billionaire athlete, or is it just a dream?
Have an interesting take?
Now, it’s interesting to compare Shaquille O’Neal’s approach to that of other athletes who have jumped into business. For instance, take Magic Johnson, who successfully built a thriving empire by partnering smartly and delegating wisely. On the flip side, there’s Antoine Walker — despite earning over $100 million during his NBA career, financial missteps led him to bankruptcy.
Shaq, meanwhile, leaned heavily on discipline and listening, using those lessons to carve out steady business wins across restaurants, real estate, and tech investments. And his success with the ABG group seems to be writing a story worth waiting for.
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Can Shaq's business moves make him the next billionaire athlete, or is it just a dream?