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Why is Adam Silver so threatened by Ice Cube's BIG3? Is the NBA feeling insecure?

Is there a reckoning coming for Adam Silver’s NBA? For a long time, rapper Ice Cube has voiced his displeasure over the NBA commissioner’s lack of support for his 3-on-3 basketball league. Philadelphia 76ers legend Julius Erving, who has been part of the league as a coach and has the championship trophy named after him, has also expressed his concerns on the matter. Years after Ice Cube’s plea, Dr. J made a request to Commissioner Silver.

While speaking about the league on The Mark Jackson Show, the 76ers legend shared his belief that the NBA might be “hating” on the league. He assumed that the reason could be because of the timing of the Big 3 that clashes with another NBA property, the WNBA.

NBA is kind of hating on the Big 3 because it runs the same time as the WNBA, and the WNBA is an NBA property, and Big 3, you know, it’s founded by Ice Cube,Dr. J said on the podcast. The WNBA season, which runs from mid-May to mid-October, clashes with Big3 on the calendar as Ice Cube’s league runs from mid-June to mid-August. While the WNBA has seen a considerable growth this year, it might have come at some cost of Big3’s development.

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The 74-year-old further urged Commissioner Silver to recognize that the Big3 offers a great opportunity for basketball to find a global platform. He believes that rather than harboring a feeling of competition, the commissioner should begin to show support for the league. The 11x NBA All-Star hopes that Silver will see the potential in the league.

He added, “Hopefully you know Adam can change his mind about how he feels about the Big Three.” Julius Erving’s sentiment has also also echoed by the founder Ice Cube over the years.

USA Today via Reuters

The 55-year-old rapper accused the NBA of not showing enough support to Big3. He claimed that the league didn’t get the recognition and coverage it deserves. He called for the NBA to cooperate with them and avoid creating any problems. His words were not taken lightly.

Naismith Basketball Hall of Fame will honor impactful individuals with Ice Cube Impact Award 

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What’s your perspective on:

Why is Adam Silver so threatened by Ice Cube's BIG3? Is the NBA feeling insecure?

Have an interesting take?

After all, Ice Cube has massively influenced basketball stars. The rapper was even honored with the Ice Cube Impact Award for his contributions to the basketball community. The Naismith Memorial Basketball Hall of Fame will now continue to honor individuals like Ice Cube with the Ice Cube Impact Award.

Before the Big3, he made significant contributions to the community by helping aspiring basketball players. Ice Cube’s 3-on-3 basketball league offers a refreshing take on the game. It has featured many former NBA players in action, including Al Jefferson, Jason Richardson, Paul Millsap, Joe Johnson, and many more.

Julius Erving has also been part of the league as the Tri-State’s coach and the championship trophy of the Big 3 is named after him. With the founder receiving Hall of Fame honors, the league is likely to attract more interest and coverage from fans.

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Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.

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