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For NBA players, retirement from professional basketball often marks the beginning of a new chapter filled with business prospects. With their competitive drive and entrepreneurial spirit, these athletes seek out opportunities beyond the court to secure their financial future. NBA legends like Shaquille O’Neal, Magic Johnson, and others have made millions after hanging up their boots. Miami Heat star Jimmy Butler has similar plans of his own for his coffee brand Big Face Coffee, which started off as a side hustle during the NBA bubble.

From investing in various industries to starting their own companies, these players leverage their fame and resources to navigate the business world with the same determination that made them champions on the hardwood.

Jimmy Butler’s ambitious brew will cost $100 a cup

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Fueling his quest for the perfect cup, Jimmy Butler’s dedication to coffee has reached new heights. The 33-year-old aspires to create a coffee masterpiece that warrants such a lofty price tag. Powered by his expanding expertise and an unyielding pursuit of coffee wisdom, he remains steadfast in his belief that one day, he will discover a brew that encapsulates the essence and value of a perfect coffee. He said, “Specialty coffee is real, and a $100 cup is coming soon. Someday I’ll have all the coffee knowledge on why it’s worth it.”

The Coffee industry in the US is valued at $95.58 Billion. Meanwhile, the average price for a Starbucks coffee in the US is $2.75, now compare it with Jimmy Bucket’s specialty coffee at $100.

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During the NBA bubble at Disney World, ‘Playoff Jimmy’ came up with an idea for a side hustle that would turn into a legitimate coffee business after leaving the bubble. But you might wonder how did it actually start in the first place?

Jimmy Butler, from hoops to hustle brewing success on and off the court

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As a coffee lover, Butler wanted to ensure he had access to quality coffee during the strict bubble environment. So, he turned his hotel room into a makeshift coffee shop, complete with his own coffee-making equipment. Considering the coffee options were limited in the bubble environment, word spread about his barista skills, and soon he was selling his specialty coffee to teammates, opponents, league staff, and even media members for $20 per cup. He ended up making thousands of dollars in sales.

USA Today via Reuters

Inspired by the success of his coffee-selling side hustle in the bubble, Butler transformed it into a full-fledged business. Introducing BigFace Brand, a company that offers a range of specialty coffee blends and branded merchandise. He launched an official website, allowing coffee enthusiasts to enjoy the unique flavors curated by Butler himself.

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Is your mind blown, or you’re looking forward to that perfect blend by the one and only ‘Jimmy Buckets’. Share your thoughts in the comments below!