“Why Would I Wear Anything Else?”: Michael Jordan’s Daughter Jasmine, Who Only Wears Balenciaga, Gucci or Jordans, Exposed Her Alpha Mindset in 2018

The legacy left by Michael Jordan post-retirement is anything but normal. The Chicago Bulls legend was the biggest reason for the increase in the popularity of basketball in the 1990s. Jordan also facilitated the start of the Air Jordan brand, which focused on many things including sneakers and sports apparel. Jasmine Jordan, the daughter of ‘His Airness’ who is heavily involved in the Jordan brand, once revealed her fashion choice.

Jasmine once spoke candidly in an interview, explaining her fashion choices. She explained how being a part of the Jordan family didn’t weigh on her while choosing her clothes. However, she mentioned how she wouldn’t be wearing any competing brands.

Jasmine Jordan on always wearing the Air Jordan brand

The Jordan family is closely knit, and Michael Jordan has made sure it stays that way. To many fans’ disappointment, the kids of ‘His Airness’ are not basketball athletes, but they are still impressive at what they do. They have successfully involved themselves in various entrepreneurial activities in their life.

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Jasmine Jordan has decided to stay in the family business, as she is closely involved with the Jordan Brand. She is the marketing representative of the brand and works closely with the players of the Charlotte Hornets.

Jasmine is herself a sneaker-head and loves her collection. Back in 2018, she revealed how despite being a part of the brand she owns clothes from other major brands as well. The interviewer asked if her father would like that and she confidently replied.

“I honestly don’t think he’d really care. But honestly, it’s like, we’re the best so why would I wear anything else? Jordan is top-notch, and I say that humbly.” said Jasmine. She further added “If I am wearing any other sneakers it’s from brands like Balenciaga, Gucci, and others like that. You won’t catch me in any competing brands. But I will wear Nike and Converse since we’re all in a partnership.”

Jasmine showered praises on their team’s work as the brand while she mentioned Jordan’s aren’t the only brand she wears.

Jordan brand minted money for Michael Jordan

The Jordan brand has made Michael Jordan a billionaire, in just earnings. The brand’s 5% cut in earnings has amounted to $1.3 Billion for Jordan as of 2020. The brand is worth over $10 Billion and the revenue increased by 15% in 2020. In 2021, the brand surpassed $5 Billion in earnings for one year for the first time.

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