Endorsements are a platform that provides opportunities for stars across different walks of life to come together and collaborate on brilliant projects. Over the years, sports legends have become the most valuable commercial assets for brands across the world. Many athletes across different sports have earned a fortune due to these commercial opportunities. Back in 2013, a $4 billion worth brand brought together some big names, including Dennis Rodman, Mike Tyson, Kyrie Irving, and Brett Favre, for an iconic collaboration that became immediately popular among fans.

A $4 billion worth sneakers and sports apparel brand Foot Locker featured legends from different sports including basketball, football, and boxing to advertise their Week Of Greatness Sale in 2013. Moreover, the collaboration between Dennis Rodman, Mike Tyson, Kyrie Irving, and Brett Favre brought out the uniqueness of the concept presented in the commercial.

Dennis Rodman, Mike Tyson and other sports stars teamed up for a unique project

As seen in a video of the 2013 ad posted on Youtube, Kyrie Irving could be seen chilling with his friends at the side of a basketball court. One of his buddies proclaimed that he could not believe that Foot Locker was having an unbelievable week-long sale. In response, the Brooklyn Nets star said, “A whole week of the most premium kicks. Feels like all is right with the world.”

In the next cutaway, boxing legend Mike Tyson could be seen knocking on the door of one of his biggest rivals Evander Holyfield to return his ear back. Nearly 25 years ago, Tyson bit off Holyfield’s ear during a boxing match in Las Vegas. In the commercial, the ‘Baddest Man on the Planet’ says, “It’s your ear.” Holyfield accepts the ear back and says, “I hear.” Meanwhile, Tyson replies, “I kept that in formaldehyde.”

Further, in another scenario, Dennis Rodman could be seen requesting a one-way trip to North Korea. The ad was shot at a time when the Chicago Bulls legend was heavily condemned for his visit to North Korea and his friendship with the country’s leader Kim Jong-un. After hearing Rodman’s request, the air hostess at the reception breaks out the news to the people waiting at the airport, “One way! He said one way.” The revelation from the air hostess leaves the people applauding and cheering. One of the excited travelers exclaims, “He’s never coming back.”

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Moreover, in a different scenario, NFL legend Brett Favre could be seen sitting at a restaurant. In 2013, the XXXVI Super Bowl champ also went through a controversy when he had to leave a coaching job at Oak Grove High School. The waitress at the restaurant asks Favre, “Are you okay?” The NFL legend responds, “That’s great. But man’s gotta know when to walk away.”

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Back to the court in the end, Kyrie Irving says, “I don’t know things just feel…different.” The Foot Locker commercial which had a unique concept quickly became viral and grossed 2 million views in a single day of its release. The iconic collaboration turned out to be a brilliant move for Foot Locker.