?They Need to Feel Like They?re Heard and Seen..?: Billionaire Michael Jordan Conveyed Stern Message to Daughter Jasmine Over $5 Billion Brand

The Jordan Brand has excelled in a new sector and was recently rewarded for its contributions to the field of women’s sports. The major credit for the brand’s recognition in the WNBA goes to Jasmine Jordan, the daughter of Chicago Bulls legend Michael Jordan. The $5 billion brand recently won the Brand of the Year award at the 2022 FN Achievement Awards in New York City. In a recent interview, Jasmine Jordan revealed a stern message that her father conveyed to get more women involved with the world-renowned brand.

Jasmine Jordan made an appearance at the FN awards along with brand ambassador Aerial Powers and other WNBA athletes representing the Jordan Brand. The younger Jordan has been working as the basketball field rep for women’s sports marketing for a while.

As per the parent company Nike, the Jordan Brand women’s business has surprisingly tripled since 2020. The major credit for the brand’s success in the women’s business goes to Jasmine Jordan, who has been researching and working tirelessly to get more women athletes involved with her father’s brand.

Jasmine reveals critical advice from her father Michael Jordan

During an interview with Footwear News, Michael Jordan‘s daughter Jasmine talked about the brand’s success with women in 2022. She also shared a piece of invaluable advice her father gave her to get more women involved in the Jordan brand. Jasmine Jordan revealed that her father has always supported women customers and athletes.

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She shared that Michael Jordan clarified that women athletes were not the sole target. The six-time NBA champ wanted more women customers and to provide a voice to the brand’s female fanbase. Moreover, the Jordan brand representative revealed a stern message that her father gave her. As per Jasmine Jordan, “They need to feel like they’re heard and seen and we’re finally getting to that point with our roster. He’s definitely been supportive and understanding.”

She suggested that her father Michael Jordan was quite interested in increasing the brand’s reach to women. He also wanted women to see the Jordan Brand as a means to be noticed. Moreover, Jasmine Jordan shared that her father had been supportive of her efforts every step of the way.

How did the Jordan Brand manage to achieve the feat?

Jasmine Jordan disclosed how she managed to get more women athletes involved with the brand. The 29-year-old claimed that they did thorough research on the buying pattern of their women consumers to get a better understanding of their customers. As a result of the hard work, Jasmine Jordan and her team were able to get more women athletes to represent the Jordan Brand.

The Bulls legend gave his daughter his complete support to achieve a unique landmark in the field of women’s sports. Michael Jordan’s stern advice helped his daughter Jasmine Jordan to grow the brand’s reach in a less popular marketplace.

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